Facebook has introduced a new value optimization tool to help marketers focus their campaigns on anticipated purchase value.According to Facebook, “Value optimization works by using the purchase values sent from the Facebook pixel to estimate how much a person may spend with your business over a seven-day period. The ad’s bid is then automatically adjusted based on this estimation, allowing campaigns to deliver ads to people likely to spend more with your business at a low cost”.New value-based LookalikesFacebook has also introduced new value-based Lookalikes to help advertisers include... [...]

Kissmetrics is hosting a webinar on ‘The Facebook Ads Blueprint: Why most fail, but you won’t’ on Thursday, June 15 at 10.00 am PT.The webinar participants will discover useful Facebook advertising strategies.Webinar speakersMatt Nelson, Senior PPC Account Manager, KlientBoostThue Madsen, Marketing Operations Manager, KissmetricsKissmetrics team says, “Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? 

Compared to other PPC platforms like AdWords, Facebook can... [...]

In 2016, 62% of B2B content marketers and 63% of B2C marketers were successful with their content marketing than they were in 2015. Last year, 75% of companies increased their content marketing budget and 43% increased the staffing levels of their content marketing departments.2017 is also seeing a great growth in content marketing. Marketing Land columnist Rebecca Lieb has shared six reasons why content marketing is more important for you.Lieb says, “Content isn’t just for marketers. Content originates across the organization, primarily in public-facing functions such as sales, HR,... [...]

If you are like most small business marketers, you may think YouTube is a good place for your videos; after all, it’s free.But that may be the very thing that reduces the impact of your videos. The problem is that when you embed a YouTube video on your site, you are tempting your viewers to click on the YouTube logo, which takes them away from your site and lands them directly on the YouTube site. And that’s a real problem.Once they leave your site, they no longer have your marketing content in front of them (including your “Buy Now” button.) Also, once they are on the... [...]

According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers.More findings37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content11% said that they will boycott or avoid doing business with such brands9% of consumers said that in such situation, they will raise the issue75% of the consumers said that they are worried about growing number of fake newsAccording to 60% consumers, due to fake news they consume... [...]

Mike Blumenthal has reported the launch of new Google My Business website creator. According to Blumenthal, it is accessible either via the Google My Business dashboard.Talking about Google’s revamped site creator, Blumenthal says, “The product lacks a number of obvious features like social sharing buttons, structured data, control over title tags & meta-descriptions  and an easy way to create a call to action button.It does however allow a small business operator to produce an attractive mobile ready site  in 5 minutes. And it is well suited to a first time website for a business... [...]

According to an IAB’s 2017 Q1 overview report, the US digital ad revenues reached $19.6 billion in the first quarter of the year. The ad revenues grew 23% YoY.Key FindingsThe digital ad revenues grew by $3.7 billion in Q1 2017 as compared to Q1 2016Q1 2017 earnings represent the second-highest quarter of all timeQ1 2017 was seventh consecutive first quarter to have double-digit, year-over-year growth.Chris Kuist, Senior Vice President, Research and Impact, IAB, says, “These figures reflect marketers’ ongoing commitment to invest in digital. This steady growth is a direct result... [...]

Search Engine Land has updated its Periodic Table Of SEO Success Factors. The updated table focused on factors related to mobile, direct answers and site speed increase.SEL team says, “Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the... [...]

According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays.HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing and has also given three tips to improve it.Frost says, “If you’re trying to drive traffic, use your time and energy to get one major influencer on board rather than five to 10 mid-level ones.An influencer’s impact depends on... [...]

Content Marketing Institute is hosting a webinar on ‘5 Ways to Superpower Your Content’ on Wednesday, June 28 at 2.00 pm EDT.This webinar is intended to help participants with various content creation and marketing strategies.Webinar speakersAhava Leibtag, President and Founder, Aha Media GroupMichele Linn, Sr. Editorial Director, Content Marketing InstituteCMI team says, “Sitting down to write content is always challenging. That blank white page lulls you into loneliness and doubt and the cursor blinks at you mockingly. What’s a great content writer to do? Start... [...]