Vidello: Marketers say it’s Better than YouTube #ad

If you are like most small business marketers, you may think YouTube is a good place for your videos; after all, it’s free. But that may be the very thing that reduces the impact of your videos. The problem is that when you embed a YouTube video on your site, you are tempting your viewers to click on the YouTube logo, which takes them away from your site and lands them directly on the YouTube site. And that’s a real problem. Once they leave your site, they no longer have your marketing content in front of them (including your “Buy Now” button.) Also, once they are on the... [...]