The latest ‘Econsultancy’ blog post is titled “Greeks in plaid: the art of digital marketing persuasion”. Charity Stebbins says, “The techniques of content or the bigger genre of online marketing are not new, they’re just digitized. If you start looking seriously for the origins of digital marketing, you’ll ultimately land in 300BCE. At its heart, digital marketing is persuasion. And if we’re talking about the basics of how to persuade, we should start with Aristotle. Aristotle, the Greek philosopher and father of rhetoric, set the gold standard for persuasion.... [...]

The latest article on ‘Business 2 Community’ is titled “LinkedIn Throws its Hat into the Content Marketing Ring with Product Pages”. Alex Baker says, “Social network for professionals, LinkedIn moved to boost its standing as a content marketing platform this week with the introduction of “Showcase Pages.” These new page offerings provide brands with the opportunity to create pages for specific products, and are different from the “Company Pages” that LinkedIn introduced last summer. “Starting today, LinkedIn members will be able to follow the specific brands and... [...]

The latest post on ‘Mashable’ is titled “How to Lower Your Site’s Bounce Rate”. Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore,... [...]

The latest MOZ blog post is titled “Checkout Page Optimization: Just Follow the F.A.C.T.S.”. Joost de Valk says, “Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see”. Checkout Page Optimization: Just Follow the F.A.C.T.S. MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Only One Week Left to Enter Copyblogger’s Essay Contest (and Compete for Insanely Useful Prizes)”. Jerod Morris says, “You are a serious copywriter or content marketer (or both). You must be. Otherwise, why would you be here on the day before Thanksgiving? You surely have traveling to do or a turkey to prep. So, given your commitment to the craft, I have no doubt that you are capable of stringing together 250 words that provide a compelling answer to the following question: “Why is it essential to be an online authority?””. Only... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging″. Baer says, “Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works”. 12 Simple Tactics to Boost Your SEO and Increase Your Influence... [...]

MarketingSherpa has released a case study titled “Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%”. Allison Banko says, “While the average business person receives an excess of 100 emails a day, they receive a personal mail piece once every seven weeks. This underutilized medium can serve as an invaluable way to garner the attention of prospective clients. This featured MarketingSherpa Email Awards honorable mention winner took advantage of this by exercising direct mail. Discover how Blue Pillar, a critical power technology company,... [...]

The latest ‘Econsultancy’ blog post is titled “How to set up and access Twitter analytics”. Matt Owen says, “Recently one of our Twitter friends (Hello @Henweb) pointed out that they were having trouble accessing Twitter analytics. I realised that we’d written about this in the past, but many users had trouble accessing analytics data. Here’s a very quick and easy guide to help you get access to Twitter analytics without spending any money”. How to set up and access Twitter analytics ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Easter Eggs: 13 of the Internet’s Best Hidden Gems”. Katie Burke says, “The internet is full of tedious things: waiting for a page to load, filling out forms, navigating every account settings page ever. Thankfully, it’s also stocked with clever developers who make it their mission to put the curiosity and fun back into our daily routines. What we’re talking about here folks are Easter eggs. Easter eggs are hidden gems, features, or moments of surprise buried within software and throughout the internet. They are... [...]

The latest post on ‘Mashable’ is titled “How Neuroscience Is Key to Successful Marketing Strategies”. Tim Ash says, “I’m fascinated with all the new information being published about the brain and how it is converging with the efforts of marketers to more effectively communicate with consumers. I’ve heard neuroscientists say that more has been learned about the brain in the past decade than in all of human history combined.Ponder this fact for a moment: the human brain hasn’t changed for more than 100,000 years. Yet its exposure to information — especially... [...]