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Thursday, March 28, 2024

Bounce Rate: A 6-Step Guide

Your website’s bounce rate refers to the percentage of visitors who do not take any further action after landing on your website. Ahrefs contributor Michal Pecánek has published a six-step article on bounce rate. In this article, he has explained how to interpret and work with bounce rate. Pecánek says, “Bounce rate is an important metric. It’s useful for assessing user engagement and indicating that there might be something wrong with your tracking setup. But it’s also an overrated and often misused metric. To prove this point, try sorting the campaigns below from best to worst.... [...]

‘How to Lower Your Site’s Bounce Rate’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Lower Your Site’s Bounce Rate”. Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore,... [...]


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