The latest ‘MarketingExperiments’ blog post is titled “Prominence: Design and layout lessons from Windows 8”.John Nye says, “Small tiles, big tiles, wide tiles, blocks of tiles.Some are self-appointed, some are pre-downloaded and some lead to a miniature world that you love to get lost in like a good book or an Oscar-winning flick.Tiles are a key component of the latest Windows operating system invading PCs, tablets and Windows phones. The technology behind this software teaches us a lot about prominence – the size and location of an object.In this MarketingExperiments Blog post,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”.Allison Banko says, “It’s tried and true: Personalization works in marketing.You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques.But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”.Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process.At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments... [...]

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”.Daniel Burstein says, “Imagine if you could split test your life.Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college.You could marry your high school sweetheart and that special someone you just met.You could buy the Prius and the Tesla.Then, you wait and you measure.You would finally determine empirically which decision is best”.Conversion Rate Optimization:... [...]

The latest ‘MarketingExperiments’ blog post is titled “Customer Theory: What do you blame when prospects do not buy?”.Daniel Burstein says, “The effort and money that you’re investing in your marketing is predicated on one thing – that you understand your customer.What good is a print ad, an email or a marketing automation investment if it doesn’t deliver a message that alleviates a customer pain point or helps a customer achieve a goal? They won’t act if the message doesn’t hit them square between the eyes.Let me give you an example of faulty customer theory. Uber, a... [...]

The latest ‘MarketingExperiments’ blog post is titled “LPO: How many columns should you use on a landing page?”.John Tackett says, “What is the highest performing number of columns for your webpages?The question is deceptively simple and difficult to determine unless you test your way to the optimal layout for your needs.During a recent Web clinic, Jon Powell, Senior Executive Content Writer, MECLABS, revealed how a large tech company decided to test its column layout in an effort to increase sales from its branded search efforts.So, let’s review the research notes for some background... [...]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Is responsive design worth the investment?”.John Tackett says, “Is responsive design worth the investment?It depends on whom you ask.You can ask the experts, receive a variety of replies and hopefully draw some conclusions from their answers. Or, you can look to your customer data for insights through a little testing and optimization.During a recent Web clinic, Austin McCraw, Senior Director, Content Production, and Jon Powell, Senior Executive Content Writer, both of MECLABS, revealed how marketers at a news media... [...]

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Defining type I and type II testing errors”.Taylor Lightfoot says, “When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean.Perhaps you’re thinking they might have something to do with personality types, like a type I personality that is perhaps more aggressive than a type II personality. Or maybe blood type comes to mind?These are, of course, all wrong.In the context of testing, what we are really referring to are type I and type... [...]

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”.Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas.“In the last critical moment, call-to-action copy is what makes the prospect click,” Michael said.In his Email Summit 2013 presentation, “How to Optimize and Test Calls-to-action for Maximum Conversions,” Michael walked the audience through his own tests and results... [...]

The latest ‘MarketingExperiments’ blog post is titled “Less is More: Maximize conversion by removing website distractions”.Jesse Kraker says, “The old adage “less is more” holds true when it comes to website optimization. To optimize your website, you need to remember to stick to the goal of your site and not distract your visitors with links and other elements that can stop them from reaching that goal.In this MarketingExperiments Blog post, we’ll review a recent test from one of MECLABS’ online retail Research Partners and how the team was able to achieve a 10% lift in checkout... [...]