‘LPO: How many columns should you use on a landing page?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “LPO: How many columns should you use on a landing page?”.
John Tackett says, “What is the highest performing number of columns for your webpages?
The question is deceptively simple and difficult to determine unless you test your way to the optimal layout for your needs.
During a recent Web clinic, Jon Powell, Senior Executive Content Writer, MECLABS, revealed how a large tech company decided to test its column layout in an effort to increase sales from its branded search efforts.
So, let’s review the research notes for some background information on the test”.
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