‘A/B Testing: Is responsive design worth the investment?’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Is responsive design worth the investment?”.
John Tackett says, “Is responsive design worth the investment?
It depends on whom you ask.
You can ask the experts, receive a variety of replies and hopefully draw some conclusions from their answers. Or, you can look to your customer data for insights through a little testing and optimization.
During a recent Web clinic, Austin McCraw, Senior Director, Content Production, and Jon Powell, Senior Executive Content Writer, both of MECLABS, revealed how marketers at a news media organization decided to forego relying on expert opinions and put responsive design to the test”.
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