The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”.

Daniel Burstein says, “Imagine if you could split test your life.

Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college.

You could marry your high school sweetheart and that special someone you just met.

You could buy the Prius and the Tesla.

Then, you wait and you measure.

You would finally determine empirically which decision is best”.

Conversion Rate Optimization: Why is split testing so powerful?

MarketingExperiments Blog


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