The latest article on HubSpot blog is titled “One Way to Future-Proof Your SEO”.Shawn Segundo says, “We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes.This is not necessarily a bad thing, as there is immense value in being up to date with the latest trends and tactics, but let’s be completely honest... [...]

The latest article on ‘Website Magazine’ is titled “Driving Organic Search Traffic for SMBs”.Allison Howen says, “ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering.ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge platform. Together, ReachSEO and ReachEdge provide SMBs with design, lead management and SEO tools. Through the platforms, brands can achieve increased organic visibility as well as insights into which marketing channels generate the... [...]

The latest ‘SEO Book’ blog post is titled “Bing Lists ‘Alternatives’ In Search Results”.Aaron Wall says, “Bing recently stated testing listing ‘alternatives’ near their local search results.I wasn’t able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google’s ongoing monopolistic abuse case in Europe:“In effect, competitors will have the ‘choice’ either to pay Google in order to remain relevant or lose visibility... [...]

Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”.The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]

The latest MOZ blog post is titled “Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples”.Carla Dawson says, “I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together“.Parallax Scrolling Websites and SEO – A Collection of Solutions and ExamplesMOZ Blog [...]

The latest article on ‘Website Magazine’ is titled “Barnacle SEO: The Next Hot Trend in SEO?”.The WM team says, “Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing to grow. If you are looking for a way to get your business in front of customers in your area, Barnacle SEO just may be a wise addition to your online marketing strategies“.Barnacle SEO: The Next Hot Trend in SEO?Website Magazine [...]

The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”.Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again.What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough?We recently took a deep dive into... [...]

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again.What’s the wrong kind? Things like:• Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site• Text advertisements that pass Page Rank• Low-quality directory or bookmark site links• Forum comments for backlinking• A large number of links that were created at the same time• A large number with the same anchor textIn short, anything that looks like spam.Your backlinks... [...]

The latest article on ‘Business 2 Community’ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”.Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions.    Merely analyzing collected data isn’t enough.  Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals.Study actions, not just keywords.Digital marketers should determine what happens on their website when visitors land on the website... [...]

The latest MOZ blog post is titled “Surviving the SEO “Slog” – Whiteboard Friday”.Rand Fishkin says, “Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today’s Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort“.Surviving the SEO “Slog” – Whiteboard FridayMOZ Blog [...]