‘How to Define Actionable SEO Analytics to Accomplish Organizational Goals’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”.
Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions. Merely analyzing collected data isn’t enough. Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals.
Study actions, not just keywords.
Digital marketers should determine what happens on their website when visitors land on the website from a search engine: what are the results of various keyword searches? For example:
Goal for Company ABC Shoes: Rank higher in search engines for the keyword term “new shoes” and increase sales on new shoes“.
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