Karri Stover says, “Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings.Hopefully I’ll get around to completing this checklist for my own site. Some of these points are more effective than others, but it all makes a difference.1. Use a Keyword-Based URL SchemeOpting for keyword-based URLs rather than number-based permalinks will help search engines to index and rank your content, which can potentially improve your SERP (search engine results page) rankings.2. Optimize Image Alt KeywordsIt’s... [...]
Archive for the 'Search Engine Marketing' Category
MarketingSherpa has released a case study titled “Search Marketing: LexisNexis develops high-touch versus high-tech approach to SEO management for a 798% overall increase in ROI”.Courtney Eckerle says, “In 2012, LexisNexis Bookstore’s revenue performance was down almost 50% compared to 2011. By focusing on relevance and individual book title searches, the company was able to better target and serve its audience. See how the marketing team studied the most relevant search terms, and made each product its own “mini campaign” to drive a 798% overall increase... [...]
The latest article on HubSpot blog is titled “The Biggest SEO Blunders of All Time”.Erik Devanay says, “Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs (sips coffee).Where were we?Right … it seems we’re all so obsessed with improving and optimizing and driving results, that we’re sometimes tempted to break the rules. In the world of SEO, we call that using black hat tactics. And... [...]
The latest ‘SEO Book’ blog post is titled “Have We Reached Peak Advertising?”.Peterd says, “The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise:Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of 17% from the 2012 fourth-quarter total of $10.3 billion. 2013 full year internet advertising revenues totaled $42.78 billion, up 17% from the $36.57 billion... [...]
The latest article on ‘Website Magazine’ is titled “Panda 4.0: Good News for True Performance Marketers”.Sylvia Nankivell says, “When we hear Google has released another algorithm update, site owners, and in particular affiliate site owners, tend to feel a sense of anxiety, and sometimes even a little panicked.The introduction of Penguin and Panda updates have seen many affiliate sites taking hits to their traffic over the past few years, and have even led some to be pushed out of the affiliate business altogether. Certainly, the rules are a lot harder than they used to be.So,... [...]
The latest MOZ blog post is titled “Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to Google”.Cyrus Shepard says, “Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let’s explore why this isn’t true”.Feeding the Hummingbird: Structured Markup Isn’t the Only Way to Talk to GoogleMOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Mobile SEO Best Practices in 2014”.Travis Biffen says, “Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to adapt to the changing consumer, your company may be in trouble, especially if you are relying on search traffic. Currently the search volume is still higher on desktops but Google has said they believe that the number of mobile searches will exceed the number of desktop searches by... [...]
This is a reminder for the Website Magazine webinar scheduled on June 18.Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”.The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience.Join... [...]
The latest article on ‘Business 2 Community’ is titled “How Video Marketing Creates Immediate SEO Results”.Shawn Forno says, “You can trace video marketing as an SEO tool back to May 16th, 2007 – the day Google introduced “Universal Search.”Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric.But what’s more shocking is that here we are, seven years after blended results changed the way people search, and most marketers... [...]
The latest article on ‘Business 2 Community’ is titled “4 Tips to Keep Your Search Strategies Up-to-Date”.VerticalResponse team says, “Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. To keep your ‘search’ skills up-to-date as well, follow these... [...]