The latest ‘Web Marketing Today’ blog post is titled “Online Testing Most Overlooked Process”.

Andy Curry says, “Testing is perhaps the most overlooked process in online marketing. Yet it’s one of the most important things to do.

When you’re selling something online, you should never think that your first draft is final draft. In other words, if you create a sales page for a product and you start selling from it, it’s crucial to keep testing variables to see if you can sell more.

The first time you sell something established your control page. Any time you test other variables they must beat the control page or they do not become the control. The control is your gauge to measure the success of your changes”.

Online Testing Most Overlooked Process

Web Marketing Today

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