IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects.

She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted.

Below are the three main trends or patterns that we’ve been seeing so far:

1. Changes in how alternative medicine topics are assessed

Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content.

E-A-T stands for “expertise, authoritativeness and trustworthiness.” Google uses that simple acronym to provide a guideline for the type of content sites should aim to produce if they want to see their content rank well in Google’s search results.

Alternative medicine topics struggled to rank in recent years, often because the quality of the content was in question — Google struggled to see publishers have the authority and expertise needed to allow it to rank for any type of medical query”.

Google December 2020 core algorithm update winners and losers

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