Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms. He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here. In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had. Our results... [...]