MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST.The MoreVisibility team says, “What You’ll LearnHow to get started with Google Analytics 4 (GA4)Ideas to avoid data loss when Universal Analytics is sunsetTop differences between Universal Analytics & GA4 and how to solve themTips for using Standard Reports and setting up Custom Reports in GA4.”Google Analytics 4 Takeover: Be PreparedMoreVisibility [...]
Archive for the 'Google News' Category
MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST.The MoreVisibility team says, “What You’ll LearnHow to get started with Google Analytics 4 (GA4)Ideas to avoid data loss when Universal Analytics is sunsetTop differences between Universal Analytics & GA4 and how to solve themTips for using Standard Reports and setting up Custom Reports in GA4.”Google Analytics 4 Takeover: Be PreparedMoreVisibility [...]
Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Mastering SEO Within Google’s SERPs’ featuring Dr. Pete Meyers.He says, “Google is always looking for ways to push the limits and make its search engine more intelligent.Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities.If you want to rank higher in Google search results, this... [...]
Social Media Examiner has published a new video ‘Google Analytics 4 Migration: How to Prepare’ to help you smoothly migrate to GA4 from the older versions.The SME team says, “Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? Discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or clients for the future of their data.”Social Media Examiner [...]
Search Engine Journal contributor Matt G. Southern has reported that Google is going to launch a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).He says, “Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in online business.The new certificate is endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT.The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google!Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience.Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy.She says, “A lot goes into choosing the right influencer, such as their reach, how they connect with their community, and even how reliable they are. But perhaps the biggest thing is to find an influencer in the right niche. For your journey into influencer marketing to... [...]
Copyblogger has published the latest podcast episode ‘Using Paid Advertising, Giveaways, and Influencers to Grow Your Business’ featuring Tim Stoddart.The Copyblogger team says, “Last week, we talked about growing your audience without paid advertising. However, we also talked about the value of having a budget and using that budget to grow.In this week’s episode Tim (@timstodz) and Ethan (@damn_ethan) give some of their favorite examples of successful paid media and Ethan breaks down the frameworks of how it all works.”Using Paid Advertising, Giveaways, and Influencers... [...]
Digital Marketing Depot is hosting a webinar ‘4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing’ on Tuesday, May 3, 2022, at 1.00 pm EDT.The DMD team says, “A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google!Join two of Conductor’s SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke... [...]
MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina.The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.”MOZ [...]