Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam.The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:Google UI changes and Universal SearchWhy Google makes SERP design changesMajor algorithm updates in 2021 and 2022Helpful content update, spam and product review updatesIs Google really trying to make search better?How the SERP has become more... [...]

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.Wide Angle Analytics has published an article featuring the five best Google Analytics alternatives in the year 2023.The WAA team says, “Since GDPR blew the lid from the privacy nightmare that is Google Analytics, we have been blessed with alternatives in the Web Analytics space. Today, there are a variety of options available.Web analytics SaaS and on-premises solutions have their pros and cons.Especially when working... [...]

To achieve online marketing success, you need to achieve a higher ranking in Google Search. It helps you gain desired exposure and grow your business.Social Media Examiner founder Michael Stelzner has shared four ways to help you rank higher in Google.He says, “The SEO strategy we’re going to use is called the 180 Playbook, inspired by the SEO agency 180 Marketing. It’s a simple, linear process to improve your search rankings in as little as 3 months.#1: Evaluate Your Technical SEOYes, we’re going to start with the technical stuff. But don’t panic! Most of the tools listed here... [...]

Michael Cottam has published an article answering the question ‘Does Google Penalize AI-Generated Content?’.He says, “Let’s ignore for the moment the possible hypocrisy of Google leaning on AI in its search algorithms yet telling the rest of the world using it is cheating. Google’s position on CONTENT generated by AI is that it’s spam–see this article from Search Engine Journal from April 2022. Google’s John Mueller says:“My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically... [...]

Social Media Examiner has published a new podcast episode ‘Search Engine Optimization: How to Rank Number One on Google’ featuring Jeff Oxford.The SME team says, “Want your content to rank higher in search? Looking for a proven strategy to follow? Discover how to improve your Google search rank.Search Engine Optimization And Search IntentThe 180 Playbook Strategy For Ranking In Search180 Playbook Stage 1: Technical SEO180 Playbook Stage 2: Content 180 Playbook Stage 3: Page Optimization 180 Playbook Stage 4: Link Building.”Social Media Examiner [...]

Search Engine Journal founder Loren Baker has published a new episode of the Search Engine Show podcast ‘Google and the Rise of Zero Click Searches – What Does it Mean For Your Business?’.He says, “What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google.Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.”Search Engine Journal [...]

Google has launched a visual guide with illustrations and definitions of the most common search results features.The Google team says, “Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they’re called, and whether you can optimize your website for each element.Anatomy of a Google Search results page The Google Search results page contains a set of different types of... [...]

Koozai has published ‘A Beginner’s Guide to GA4’ featuring useful advice on Google Analytics 4.The Koozai team says, “If you want to learn more about GA4, look no further, you’ve found it!An overview of GA4 and the new featuresHow to create and structure a GA4 property, properlyBuilding custom report cardsUsing the Explore featureIn this whitepaper, we will be looking at the key new features and walking you through how to set up and navigate around GA4.”A Beginner’s Guide to GA4Koozai [...]

Koozai’s Gary Hainsworth has published an article ‘What Are The Alternatives To GA4 Tracking?’ featuring the Google Analytics 4 alternatives.He says, “Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available.MatomoMatomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying... [...]

This is a reminder for a Search Engine Journal webinar to be held on December 14, 2022. Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET.The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold.Key Takeaways:What a crazy... [...]