Google PageRank helps a website rank higher, and the algorithm is based on the concept that a page is deemed to be important if other important pages link to it.Search Engine Journal contributor Dixon Jones has published an article explaining Google PageRank for SEO beginners.He says, “PageRank was once at the very core of search – and was what made Google the empire it is today.Even if you believe that search has moved on from PageRank, there’s no denying that it has long been a pervasive concept in the industry.Every SEO pro should have a good grasp of what PageRank was – and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy.George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you.That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet.Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program.The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer.A successful influencer program should include:platforms... [...]

Google has announced Bard, an experimental Google chatbot that is powered by the LaMDA large language model.The company describes Bard as: “Meet Bard: your creative and helpful collaborator, here to supercharge your imagination, boost your productivity, and bring your ideas to life.”Search Engine Journal contributor Roger Montti has published an article answernig seven questions about Google Bard.He says, “The name ‘Bard’ is purely marketing-driven, as there are no algorithms named Bard, but we do know that the chatbot is powered by LaMDA.Here is everything we know about... [...]

Watch this Semrush video ‘How to rank #1 on Google ahead of your biggest competitors’ to discover how you can achieve higher search engine ranking.The Semrush team says, “Pastreez, a small, online family business watched their online rankings soar within 6 months of launch with the help of these SEO strategies:Perform market research to understand buyer intent and difficulty behind target keywordsAnalyze competition to see how target keywords are working for themImplement on-page optimization to ensure top keyword performanceEarned quality backlinks to show authority in... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton.George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly.“Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘How to Migrate to Google Analytics 4’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald.The Rank Ranger team says, “Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab.In this week’s episode, our panel discusses how to migrate to Google Analytics 4, including:Steps to migrate to Google... [...]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’.Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.Learn how to better leverage these powerful tools to improve your website’s SEO.”Q&A on Semantic HTML, Search & Google... [...]

Search Engine Journal has published ‘Google Analytics 4: A Step-By-Step Guide To Offline Conversion Tracking’ explaining why you should track offline, phone call conversions in Google Analytics 4.The SEJ team says, “In This Step-By-Step GuideWhy Should You Track Offline, Phone Call Conversions In Google Analytics 4?How Can You Track Advanced Phone Call Analytics In Google Analytics 4?Step-By-Step Guide To Creating Call Tracking Conversion Events In Google Analytics 4.“Google Analytics 4: A Step-By-Step Guide To Offline Conversion TrackingSearch Engine Journal [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘The Key Benefits That GA4 Offers Over Universal Analytics’ featuring Jeff Sauer, Brie Anderson, Jill Quick, and Dara Fitzgerald.The Rank Ranger team says, “Welcome to part two of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at the key benefits that GA4 offers over Universal Analytics.Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The... [...]