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Thursday, March 28, 2024

Using Generative AI to Create Marketing Content

Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new data. GenAI can generate a variety of content. HubSpot contributor Tristen Taylor has published an article featuring eight types of AI-Generated content in marketing. She says, “Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from... [...]

Will AI-Generated Content Farms Ruin Everything? [Answered]

Content Marketing Institute has published a new video ‘Will AI-Generated Content Farms Ruin Everything?’ featuring Robert Rose. The CMI team says, “The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. Unreliable news websites powered by generative AI are gobbling up programmatic ads from major brands a new study reveals. How long until AI-generated content farms come for your search traffic? Your audience’s attention? Your brand story? Robert Rose explains the implications of the new report – and how content marketers can prepare for... [...]

Integrating AI to Strengthen Content Marketing

When it comes to bringing innovation to your content marketing, the first thing that can be done is adding the AI component. Search Engine Journal has published a detailed article featuring three ways to embrace AI-generated content. The SEJ team says, “The market for Generative AI is booming, with market size expected to reach $51.8 billion by 2028. 44% of respondents adopted AI content writing. Myth 52% of experts believe that automation will displace people from their careers. That fear is the main reason why people are refusing to try out new technologies. Fact AI writing offers numerous... [...]

HubSpot Highlights Pros and Cons of AI-Generated Content

AI-generated content is a type of computer-generated copy that can replicate human writing and thinking. HubSpot contributor Tristen Taylor has published an article featuring the pros and cons of AI-generated content. She says, “While it sounds like the perfect solution for your marketing plan, you should consider its pros and cons before using the software. While it sounds like the perfect solution for your marketing plan, you should consider its pros and cons before using the software. AI-Generated Content Pros 1. Quick Turnaround AI provides almost immediate results for speedy content... [...]

AI-generated content – Google Search guidelines

AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers. The Google Search Central team has published new guidance about AI-generated content. The Google team says, “At Google, we’ve long believed in the power of AI to transform the ability to deliver helpful information. In this post, we’ll share more about how AI-generated content fits into our long-standing approach to show helpful... [...]

Does Google Penalize AI-Generated Content? [Answered]

Michael Cottam has published an article answering the question ‘Does Google Penalize AI-Generated Content?’. He says, “Let’s ignore for the moment the possible hypocrisy of Google leaning on AI in its search algorithms yet telling the rest of the world using it is cheating. Google’s position on CONTENT generated by AI is that it’s spam–see this article from Search Engine Journal from April 2022. Google’s John Mueller says: “My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically... [...]

Your Guide to Using AI-Generated Content

AI-generated content simply means content written by AI (artificial intelligence). Most AI technologies can perform activities that usually require human reasoning, intelligence, learning, or decision-making. Content Marketing Institute contributor Michael Brenner has shared some useful insights on using AI-generated content. He says, “We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated... [...]

5 Steps to Generating Successful AI Generated Content [Video]

Rank Ranger has published a new video ‘5 Steps to Generating Successful AI Generated Content’ featuring Arpad Balogh. The Rank Ranger team says, “Is it really possible to create all of your content on an automated basis using AI? In this episode, Arpad Balogh will be sharing five steps to creating successful AI-generated Content. The steps are: 1. Research, research research 2. Make an outline 3. Use an AI writer to generate content 4. Make a Standard Operating Procedure (SOP) 5. Optimize AI content with Surfer SEO.” Rank Ranger  [...]


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