2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up.Search Engine Journal is hosting a webinar ‘Expert SEO & Google Algorithm Predictions For 2023’ on Wednesday, December 14, 2022, at 2.00 pm ET.The SEJ team says, “In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts.We’ll recap the biggest SEO insights of this... [...]

Near Media has published ‘A Guide: Why Are My Reviews Missing on Google?’ explaining why some Google reviews have disappeared.Mike Blumenthal says, “At the moment there are four (maybe more) reasons your reviews have gone missing. How do you know what happened to your reviews?Were my reviews deleted by the bug?There is a simple diagnostic for determing if the CID bug bit you. That’s where Google pushed suggested edits, changed your CID and inadvertently nuked your reviews. Here’s the test:You lost all your reviewsThe previous Google review link that Google... [...]

SEO is at the core of achieving higher rankings in search engine result pages. You should keep your SEO strategy intact to continue getting the usual traffic post Google helpful content update.MarketingProfs contributor James De Roche has published an article featuring five SEO mistakes you should avoid.He says, “Some may seem like common sense. However, many businesses and agencies still make those mistakes. That’s because it’s easy to fall into certain traps.Here’s what the traps are—and what to do instead.1. Longer content isn’t always better contentSince the... [...]

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference materials geared toward a developer audience.Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ sharing some useful strategies to use GA4.The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring... [...]

Social Media Examiner has published a new video ‘How to Use Google Analytics 4 for Marketing’ featuring Dana DiTomaso.The SME team says, “Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.”Social Media Examiner [...]

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets.She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.HubSpot contributor Flori Needle has published an article featuring seven benefits of influencer marketing.She says, “This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.1. Influencer marketing has high ROI.1 in 4 marketers that currently leverage influencer marketing report that it offers the second... [...]

As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor.She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.”Screenshot from Google Search, June 2022The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.”Is Bounce Rate A Google Ranking Factor?Search... [...]

Google’s helpful content update helps reward content that gives users a satisfying experience. It is a site-wide signal that can hurt the visibility of all content if too many articles are deemed unhelpful.Neil Patel has published a new video ‘Here’s What Google Classifies as Helpful Content’ explaining how you can create content that Google indexes.He says, “By now you know about Google’s helpful content update. It’s all about how Google wants you to create content for humans and not search engines which makes sense because no one wants to read content there’s... [...]

This is a reminder for CreatorIQ webinar to be held on November 15, 2022. CreatorIQ is hosting a webinar ‘How Marketing Leaders Can Leverage Influencer Marketing to Prove Impact’ on Tuesday, November 15, 2022, at 1.00 pm EST.The eMarketer team says, “Join CreatorIQ on November 15th for an interactive webinar on the challenges and opportunities of unified measurement in influencer marketing. We’ll be joined by guests Casey DePalma, Senior Director, External Communications and Engagement at Unilever North America, along with Jessica Liu, Senior Analyst at Forrester Research.... [...]