Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam.

The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear:

  • Google UI changes and Universal Search
  • Why Google makes SERP design changes
  • Major algorithm updates in 2021 and 2022
  • Helpful content update, spam and product review updates
  • Is Google really trying to make search better?
  • How the SERP has become more competitive
  • Future viability of content written to rank, and more.

Near Media

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