Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.Search Engine Land contributor Chris Long has published an article featuring nine optimization guidelines for Google’s featured snippetsHe says, “Throughout the years, one of the things I’ve been able to hone in on is how to optimize for the featured snippet.I’ve developed a set of rules to follow when optimizing client pages for this SERP feature. You can learn more about each rule below.1.... [...]

Freakonomics has published a new podcast episode ‘Is Google Getting Worse?’.The Freakonomics team says, “The power of that revelation faded, as revelations do, and we all began to take Google for granted. When you needed some information, you just typed a few words into the search box and, very quickly, you got the answer you were looking for, usually from an authoritative source. But today? To me, at least, it doesn’t feel the same. My search results just don’t seem as useful. I feel like I’m seeing more ads, more links that might as well be ads, more links to spammy web... [...]

This is a reminder for a CMI webiar to be held of December 8, 2022. Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)? Google Analytics wasn’t created for content people and GA4 is even worse.Join us for a webinar... [...]

Nathan Gotch has published a new video ‘How to Rank in #1 in Google (for 2023)’ featuring useful Google search ranking strategies.He says, “How do you rank #1 in Google for 2023? Start by watching this video.I’ll show you my complete A-Z process for ranking a random keyword, “how to sprint faster.” First, I’ll show you how to analyze your SEO competition (the right way). Hint: most people are doing this completely wrong. For example, they rely entirely on Keyword Difficulty (KD). Big mistake!Second, I’ll show you how to create SEO content that... [...]

In her latest article as a part of the Search Engine Journal’s series on various Google ranking factors, Kristi Hines weighs whether IP address is a Google ranking factor.She says, “Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors.These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.Maybe in the past, Google experimented with IP-level actions against spammy websites.But it must have found this ineffective because... [...]

Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023.Content Marketing Institute is hosting a webinar ‘The Transition to Google Analytics 4 and What It Means for Content Teams’ on Thursday, December 8, 2022, at 1.00 pm EST.The CMI team says, “At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR (too long; didn’t read)?... [...]

Google continues to update its search algorithm to provide a better search experience to its users. For webmasters, it is a challenge to keep pace with these algorithm updates.Watch Neil Patel’s latest video ‘How I Stay Ahead of Google Algorithm Updates’ to explore how he manages to deal with these updates.He says, “How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don’t always give you a ton of notice when they finally roll one out. The bottom line is you simply can’t... [...]

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.Search Engine Journal has published ‘Google Tag Manager: A GA4 Beginners Guide’.Kayle Larkin says, “I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running.In it, we’ll take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures.Difference Between Google Tag Manager And Google AnalyticsGoogle Tag Manager... [...]

Social Media Examiner has published a new podcast ‘Google Performance Max: What Marketers Need to Know’ featuring Brett Curry.The SME team says, “Need to diversify your online advertising? Wondering how to leverage Google’s entire ecosystem to reach more people? Discover how to get started with the Google Performance Max ads solution.”Social Media Examiner [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘3 Important Google Updates to Understand’ featuring Lily Ray.The MOZ team says, “With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important types of search engine updates that can affect your SEO strategies.”MOZ [...]