BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets. To help marketers better understand the BERT update, CMI’s Liam Carnahan has shared an article highlighting seven things about BERT. Carnahan says, “The update, known as BERT, is a good thing for SEO... [...]

Search Engine Marketing is one of the most important marketing channels to generate web traffic. And as we know, Google is the leading player when it comes to search. So if you are able to get into how the search engine acts, you could boost your business growth.Exposure Ninja’s Mike Curley has published a new podcast episode ‘How Google Thinks’ with Andy Tuxford. Curley says, “Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the... [...]

Google recently hosted a product summit version of the Webmaster Conference in Mountain View, California. This event was designed to facilitate an open dialog between the webmaster and SEO community and Search product teams.Manchester based SEO strategies Kieron Hughes attended the event. He has shared some useful insights from Google’s Webmaster Product Summit.Hughes says, “Here are my thoughts summarised from the day.1. Google are trying to send ‘higher quality clicks’ to websitesI had many different conversations during the day on how Google are launching new SERP features/units,... [...]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.MOZ team has published a new video ‘What Is BERT?’ featuring Britney Muller. Watch this video to learn about Google’s BERT algorithm and how it works. MOZ team says, “There’s a lot... [...]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets.Search Engine Journal is hosting a webinar on ‘BERT Explained: What You Need to Know About Google’s New Algorithm’ on Wednesday, November 20, 2019 at 2.00 pm ET.SEJ team says, “Join this webinar... [...]

The classic analytics.js snippetThe newer, more recent gtag.js snippetThe correct version to use depends on how GA has been implemented on the site:Via analytics.js library (hardcoded)Via gtag.js (hardcoded)Via GTM (using a Tag manager)In this article, we’ll dive into the best practice implementation of hardcoding the Optimize snippet onsite, and how to approach this depending on your setup”.CRO Best Practice – Implementing Google OptimizeMerkle BlogYou can use Google Optimize testing tool to offer a great website experience to your visitors.... [...]

Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers.For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads.Depending on a number of factors, these AdWords ads can be an effective source of leads and sales.Kevin Fahey has just released training on how to make effective use of the AdWords service. As with many of his training products, he released this in the form a group of checklists (IM Checklist 23 – Google AdWords) that... [...]

Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months.eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’.In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.Are... [...]

Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn.Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock.This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show.Plus, we’re telling you why Instagram... [...]

The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website. New episodes will be released every two weeks. Look forward to videos covering topics such as: Do I need a website? How to set goals for your website? Tips for hiring a web... [...]