Return To Home Page
Main Site Navigation
Search This Site
Tuesday, January 26, 2021

Archive for the 'Keyword Research' Category

‘Attention search marketers: ALL keywords are branded keywords!’ – Search Engine Land

Larry Kim says, “Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) (40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys — in other words, average at best. While branded vs. non-branded is an interesting... [...]

‘The 4-Step Plan to Construct Your Own Keyword-to-URL Map’ – MOZ

Carson Ward says, “Knowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find new opportunities and plan strategically, keywords are usually found and applied to existing posts and in-flight projects. If you’re an SEO or content creator and don’t have a living, regularly referenced keyword map, this post is for you.... [...]

‘Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison’ – MOZ

Britney Muller says, “Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. Lucky pups. But us change-averse old dogs can still learn new tricks when we need to. Are you ready to see which tool is right for you? –Woof. My hesitations about writing this article: I’m new to Moz and don’t... [...]

’13 uses for keyword research to help you win in the search engines’ – Search Engine Land

Stoney deGeyter says, “Ever since Google rolled out Hummingbird in 2013, there has been some question about the value of keyword research. Moving from a keyword-focused process to a topic-focused process has led some to devalue the long, arduous process of keyword research. Many wonder if it’s even worth the time. After all, if Google no longer looks at keywords (Hummingbird), and people no longer search with keywords (voice search), we don’t need to research keywords, right? Wrong! As with most predictions of the death of anything related to web marketing — how’s that fork in guest... [...]

Keyword Supremacy: Better way to find profitable keywords #ad

Stay tuned to the end of this ad because today only, there’s a 10% discount on this new keyword research tool, Keyword Supremacy Every online business needs to know what keywords shoppers are using when they want to buy a product. It makes no difference if you are the product creator, an affiliate marketer for other companies’ products, a CPA advertiser, a local merchant or an e-commerce store; you need to know what keywords to target in your advertising. When someone searches for a “buying keyword” you want your ad to show up in the search results. So you need to know... [...]

‘3 New Upgrades Make the Web’s Best Keyword Research Tool Even Better’ – MOZ

Rand Fishkin says, “If you know me, you know I’m hyper-critical of the software, data, and products Moz releases. My usual response to someone asking about our tools vs. others used to be to give a rundown of the things I like about the competition and why they’re great, then look down at ground, shuffle my feet in embarrassment, and say “and Moz also has a good tool for that.” But Keyword Explorer (and the progress Moz Pro & Local have made this year) brings out a different behavior in me. I’m still a little embarrassed to admit it, but admit it I must.... [...]

‘Google Is Grouping Keyword Volumes – What Does This Mean for SEO?’ – MOZ

Sam Nemzer says, “As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too. What has Google changed and why does it matter? The grouping of keyword volumes is a problem for anyone working in search because Keyword Planner is the primary source for volume... [...]

‘Google Keyword Unplanner – Clickstream Data to the Rescue’ – MOZ

Russ Jones says, “Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes in our keyword volume, and you probably won’t notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy. That being said, the truth is that keyword data... [...]

‘How to Build a Killer Content → Keyword Map for SEO’ – MOZ

MOZ team says, “You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you’re auditing a site”. How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday MOZ/a>  [...]

Killer Keyword Tool: Find out what your customers care about #ad

There’s a lot of information about what people want to buy, based on what they search for, if you can uncover it. Sometimes people search for general information; sometimes, for products they want to purchase. When they search, they may search for a variety of terms that have equivalent or closely related meanings. Person A may seardh for sneakers; Person B may search for Tennis Shoes and they may mean the same thing when they do it. Google has a phrase “Latent Semantic Indexing”, which refers to these alternate terms that people may find helpful in their searches, even if they... [...]