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Friday, May 29, 2020

Category Name: Internet Marketing News

Everything You Need to Know About Podcast Advertising

In 2016, IAB research projected that podcast advertising revenue will grow by 290% during 2016 to 2020. By advertising on podcast networks you can reach a wide range of online audience and grow your business. Marketing Week team has published a comprehensive article highlighting the advantages of podcast advertising. MW team says, “Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts – radio’s younger, on-demand sibling – are swiftly gaining popularity with many of the demographics... (Read More ...)

How to Create Content Your Audience Will Love: 3 Steps [Video]

By creating content that your audience needs – you can secure success for the efforts you are putting in. Quality and authenticity are the two important elements of your content but what matters the most is your audience’s needs and interests.Social Media Examiner team has published a new video ‘How to Create Content Your Audience Will Love: 3 Steps’ to help you create right content.SME team says, ” Want to create content that connects with the right people? Wondering how to deliver content your audience will share with others? Michael Stelzner shares... (Read More ...)

Five Tips for Using A Pop-Up Facebook Group

Pop-up Facebook groups are created for a limited time. These group provide your audience an opportunity to learn more about you, your company, and the products and services you are offering. Social Media Examiner’s Jill Stanton has shared a five tips for creating and using pop-up Facebook groups.Stanton says, “You can’t just launch a pop-up Facebook group without putting some careful thought into it, however. You need a plan to attract members to join your group, a compelling agenda, and strategies in place for closing a sale.#1: Choose the Time Frame for Your Pop-Up... (Read More ...)

How to Save Time With Instagram Quick Replies for Direct Messages [Video]

Instagram, with its more than 500 million daily user, can help you to expand your online presence. By communicating your followers on Instagram you can improve your business performance.Social Media Examiner team has published a new video ‘How to Save Time With Instagram Quick Replies for Direct Messages’ featuring Jenn Herman.SME team says, ” Do you use Instagram Direct Messages for customer service and follower engagement? Tired of typing the same messages to answer frequently asked questions over and over? Instagram expert Jenn Herman explains how Instagram... (Read More ...)

Be Careful If You Are Using These WordPress Plugins

Search Engine Journal’s Matt Southern has published a list of eight popular WordPress plugins currently exploited by hackers.Southern says, “If you are utilizing any of these plugins on your site, it’s recommended that you update them immediately and stay vigilant about updating them throughout the year.WordPress PluginsDuplicator (1 million+ installs)Duplicator is a plugin that lets site owners export the content of their sites. A bug was patched in version 1.3.28 that allowed attackers to export site contents, including database credentials.ThemeGrill Demo... (Read More ...)

Facebook Launches Ad Testing Tools and New Features for Video [Podcast]

Social Media Examiner‘s Grace Duffy has published a new podcast episode ‘Facebook Launches Ad Testing Tools and New Features for Video’ featuring Allie Bloyd and Ian Anderson Gray. In this episode, Allie Bloyd and Ian Anderson Gray share some useful information on Facebook’s new ad testing tools.Duffy says, “Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing... (Read More ...)

Dealing with Coronavirus Impact Using SEO & Marketing

The coronavirus epidemic has created a huge problem for the businesses around the world. It is important to identify a strategy that can help you to safeguard your business in this difficult time.Search Engine Journal‘s Miranda Miller has shared 13 ways to combat the coronavirus impact on your business.Miller says, “There are quite a few reputable resources to help employers and employees prepare for COVID-19, like this WHO guide.For self-employed individuals and small business owners, help can be harder to find. How can your business survive the economic impact of... (Read More ...)

The Importance of Dynamic Rendering [Podcast]

Google defines dynamic rendering as indexable, public JavaScript-generated content that “changes rapidly, or content that uses JavaScript features that aren’t supported by the crawlers you care about”. A video from Google Webmasters explaining how the dynamic rendering process works, how it affects your page-load time and how it affects the view search engines have of your site. Here’s a video explaining the dynamic rendering process: Dynamic Rendering for JavaScript web apps.Search Engine Journal’s Brent Csutoras has published a new podcast episode... (Read More ...)

How to Automate SEO Tasks with Python

Automation is the key to enhancing productivity. You can boost your SEO performance by automating tasks such as intent mapping and analysis. Search Engine Journal contributor Winston Burton has shared six ways you can automate your SEO tasks with Python, an open-source, object-oriented programming language. Burton says, “It’s a list of the six SEO tasks you can automate with Python based on my experience of running repetitive and tedious tasks that took me and my team a lot of time to do:ImplementationVisibility BenchmarkingIntent MappingXML SitemapsResponse Code AnalysisSEO... (Read More ...)

Marketing in Times of Uncertainty [Video]

The COVID-19 pandemic has brought a huge problem for everyone around the world. It is important to find out the ways to deal with this uncertainty.The MOZ team has published a Whiteboard Friday video’Marketing in Times of Uncertainty’ featuring Rand Fishkin.MOZ team says, “Our work as marketers has transformed drastically in the space of a month. Today, we’re grateful to welcome our good friend Rand to talk about a topic that’s been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult... (Read More ...)

Analyzing the Impact of COVID-19 on SERP

Today we published a post on Changes in Search Due to COVID-19.We have found another article published by Rank Ranger’s Mordy Oberstein which analyzes the impact of COVID-19 on search engine result pages (SERP).Oberstein says, “The Coronavirus has brought up a host of issues for Google to deal with which has subsequently brought more than a few changes to the SERP and beyond. I’m breaking up these updates into those that impact the SERP and what shows on it per se, those that change practices related to Google My Business, and those updates that impact the ads that... (Read More ...)

Free Guide to Social Media Image Sizes

Images are very useful in improving your social media marketing impact. By using relevant images on your social media channel you can gain attention, build loyalty and increase engagement.Sprout Social contributor Elizabeth Arens has shared a guide to using right images in your social media marketing campaigns.Arens says, “These links will make it easier for you to navigate to the specific social media image sizes per network:FacebookTwitterInstagramLinkedInPinterestYouTubeTumblrFacebook Image SizesWith 1.18 billion monthly active users, Facebook is the world’s... (Read More ...)