The latest article on  ‘Marketing Land’ is titled “Email Is The New Email”.Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations.Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves“.Email Is The New EmailMarketing... [...]

The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”.Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear.Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers?Let’s... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”.Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates.The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”.Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs.Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]

The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”.Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability.As I’ve written in other articles, including “Testing Words on your Website to Gain Clients,” the one thing that can generate the most changes in profitability is testing words. In our testing experience, words have been and continue to be the top reason for profitability increases or decreases.It’s... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”.Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences.According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly,... [...]

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”.Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

The latest ‘Web Marketing Today’ blog post is titled “Beginner’s Guide to Email Re-engagement Campaigns”.Pamella Neely says, ““Practice good list hygiene.” That’s common email marketing advice many of us hear regularly. It means to do things like:Remove hard bounces after one try;Remove soft bounces after several tries;Remove subscribers who have been inactive for 12 months.Email marketers practice good list hygiene because it improves deliverability rates, and because it trims the fat from email lists. It also improves open rates and click rates. These are all good things”.Beginner’s... [...]

The latest article on HubSpot blog is titled “How to Use Welcome Emails to Delight Your New Blog Subscribers”.Pamela Vaughan says, “You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated.Now, if you’re like me, though, you hope that the retail associate doesn’t continue bugging you incessantly while you’re... [...]

The latest article on HubSpot blog is titled “5 Reasons Why Your Marketing Goals Suck”.Nicole Denton says, “When you’re creating a marketing program, setting goals should be your first step. And while the vast majority of marketers know setting goals is important, the truth is, there’s a chance your goals actually suck.We’ve all been there – marketing wishes and suggestions come from all angles, from a variety of different positions in the organization.Kim in HR just heard about the latest and greatest social network and wants to know why your company isn’t on it“.5... [...]