The latest VerticalResponse blog post is titled “The 9 Emails Your Business Should Be Sending”.The VR team says, “If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes. Plus, we give you three tips to create each email.1. Promotional EmailPurpose: To promote a product... [...]

The latest VerticalResponse blog post is titled “3 Reasons Why Emails Don’t Get Opened”.Eli Menaker says, “Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:1. Committing a subject line faux pas – You only get one chance to make a first impression, as the saying goes, and it’s certainly... [...]

The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”.Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand how addresses get on the suppression list. While this can differ slightly from ESP to ESP, in general addresses are added for three reasons:Opt-outAbuse complaintUndeliverable“.Why NOT to Resend to Email Addresses from Suppression ListsSilverpop... [...]

The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”.Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours... [...]

The latest ClickZ blog post is titled “Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else”.Jessica Lee says, “Email is an important aspect of many brands’ marketing channels. TrackMaven wanted to explore what brands were up to with their email campaigns, so they examined more than 2,000 email lists and more than 93,000 emails to find out.In their study, TrackMaven looked at days and times sent, word count, headlines, imagery used, and more. Let’s have a look at the results published this week.Thursday was the most popular day to send email, while Tuesday and... [...]

The latest article on ‘MarketingProfs’ is titled “Are You Doing Email Wrong? Just Four Steps to Increase Sales”.Joy Gendusa says, “Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation.Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second contact; 5% of sales are made on the third contact; 10% of sales are made on the fourth contact; and 80% of sales are made on the fifth to twelfth contact.Yet… 48% of salespeople never follow... [...]

The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”.Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands.However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right.According to Merkle, 74% of consumers actually prefer to receive commercial... [...]

The latest VerticalResponse blog post is titled “How to Make Your Email Campaign More Clickable”.VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 3 letters to drive subject line success”.Allison Banko says, “It’s tried and true: Personalization works in marketing.You know this already – approach your consumers as individuals and reap compelling results. However, tailoring campaigns can call for plenty of pain and patience along the way due to the journey of implementing new technology and complex techniques.But the attendees in the General Session Room of the Aria Resort & Casino Las Vegas atMarketingSherpa Email Summit 2014 learned that there’s... [...]

The latest article on HubSpot blog is titled “Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects”.Anum Hussain says, “There are some relationships that you’re happy to see end. You know — when you’re stuck dating someone you just don’t like that much.But sometimes you start a relationship with someone who has really piqued your interest. Despite how many times this potential partnerhas reached out, though, it’s not uncommon for your conflicting calendars to keep your love from prospering. And when this happens, you get that... [...]