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Monday, June 1, 2020

Archive for the 'Email marketing strategies' Category

Five Tips for Creating Holiday Email Campaigns

Holiday season is approaching fast and it’s time to sharpen your marketing tools. Email helps you to achieve your marketing goals. According to Shopify, email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season.Merkle’s Patricia Kendall has shared five ways to create outstanding holiday email campaigns. Kendall says, “Here are five keys to leveraging data and a test and learn agenda to make sure you are optimizing your email campaigns throughout the entire holiday season:1. Start with what you know about your customerIf you do not have... [...]

8 Tips to Empower Your Email Marketing

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them.In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out.Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]

Email Cash Blueprint: 19 email profit-boosting methods #ad

Temper Thompson is a 17 year-old boy who is a protégé of famed marketer and trainer Matt Bacak.Together, they have produced Email Cash Blueprint, with the methods Bacak taught Thompson, methods that made Thompson’s business take off.With a mailing list of under 1000 subscribers, using this method, Thompson (a high school student) earns over $10,000 in a month, which is over 3 times what his teachers make. Email Cash Blueprint contains an interview Bacak did with Thompson, in which the method used is detailed. You get the video, the audio and a PDF transcript of the interview. You can... [...]

Reminder- ‘The Importance of Writing More Engaging Emails’ Business 2 Community Webinar 2.00 pm ET

This is a reminder for the Business 2 Community’s email marketing webinar. Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”.The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “[email protected]” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

Reminder- ‘The Email Marketer’s Guide to Yahoo!’ Return Path Webinar 1.00 pm EDT

This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”.Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more:Why are my emails going to the spam folder?Why are my emails getting deferred... [...]

Reminder – ‘The Email Marketer’s Guide to Yahoo!’ Return Path Webinar March 26

This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”.Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more:Why are my emails going to the spam folder?Why are my emails getting deferred... [...]

‘Managing email unsubscribes: best practice tips’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”.Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours... [...]

‘The Email Marketer’s Guide to Yahoo!’ Return Path Webinar March 26

Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”.Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more:Why are my emails going to the spam folder?Why are my emails getting deferred for so long?How do I sign up for the Yahoo! feedback loop?Is Yahoo! still notifying... [...]

Reminder- ‘The Importance of Writing More Engaging Emails’ Business 2 Community Webinar April 3

This is a reminder for the Business 2 Community’s email marketing webinar. Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”.The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “[email protected]” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

‘Eight best practice tips for writing effective email copy’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Eight best practice tips for writing effective email copy”.Ornaith Killen says, “Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly. Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email’s copy per-se, nothing that I could put my finger on exactly.But they just didn’t read very well and to be honest, that made me doubt the... [...]