The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”.

Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will be interested in“.

Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014

Marketing Land

Sharing is caring