ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability.The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships... [...]

As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first.HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines.Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off... [...]

Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand.Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers.Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while running their email marketing campaigns.Sheetrit says, “Email marketing is tricky business. It can make or break your brand sooner than you’d imagine. However, most digital marketers find themselves in the soup when their sincere email marketing... [...]

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization.The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference.More FindingsFor 68% marketers, gaining new customers and increasing revenue are ultimate measures of success64% of marketers are not having enough time or enough personnel to do the kind of marketing... [...]

Crafting great email subject lines and feeding useful content in your emails is one of the ways to make your subscribers value your email communication.There could be various reasons people do not like to read your emails. May be they are long, not clear or they are personalized. HubSpot columnist Aja Frost has shared five reasons why your subscribers ignore your emails.On relevance of the emails, Frost says, “Brand recognition can definitely help, but it won’t close deals for you. Far more important? Your product helps the customer solve a problem they’re actually dealing with.Unless... [...]

According to a Radicati Group research, the total number of worldwide email accounts reached 4.3 billion by 2016. Another Pew Research states that 92% of online adults use email and 61% of them use it on an average day.These statistics promise a brighter future for email marketing. With these opportunities it is very important to build an email subscriber list.Marketing Land columnist Scott Heimes has shared four tips to grow an email marketing list.Heimes says, “Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers... [...]

Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face.HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful.Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your prospect is interested in your value prop, you’re competing for their attention with tons of other emails, not to mention all their other to-dos.So what should you be writing to pique their interest? Hopefully, you’re avoiding the phrases... [...]

2017 is the year of interactive emails. It means that email marketers need to evolve tactics that can help their emails more engaging and bring out desired results.To help marketers craft right emails marketing campaigns, Small Business Trends writer Annie Pilon has shared a list of 50 business email etiquette.Pilon says, “Email may be important, but if you don’t communicate the right way, you could actually harm your business. There are some business email etiquette rules and guidelines you can follow to make sure your email communication is solid. Here are 50 tips.Have a Professional... [...]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails.There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it.On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them.In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out.Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]