The latest article on HubSpot blog is titled “5 Email Marketing Variables You Can’t Control (But Can Outsmart)”.Meghan Keaney Anderson says, “This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails.Yep, just like the rest of inbound marketing: Marketers aren’t the ones in control.That being said, there are ways we can adapt to these changes... [...]

MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”.MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%.Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]

The latest article on HubSpot blog is titled “How to Get Existing Leads to Do Your Email Marketing for You”.Diana Urban says, “While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn’t dead. In fact, if you do email marketing right, you can generate tons of new leads.“But I’m only emailing my existing leads,” you might say with trepidation. “How can I possibly get new leads from my email marketing?”Simple: Get your leads to do your email marketing for you by encouraging... [...]

Matthew Sarrel has posted an article titled “Tips on writing effective marketing emails” on the ITProPortal.Sarrel says, “Promotional emails are a tricky subject – you don’t want to waste time and effort crafting and sending out a big marketing email if it’s going to fall on deaf ears. You not only need to make sure you compose the email correctly, but also ensure you’re targeting the right people in the first place.The best way to get an audience for your promotional emails or newsletter is to build a list of relevant and interested folks. Include a form on your website where people... [...]

The latest article on  ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”.John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“.Simple Optimization Tests Everyone Can RunMarketing Land [...]

The latest article on  ‘Marketing Land’ is titled “Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013”.Amy Gesenhues says, “The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink.The company’s US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter.While mobile open rates climbed, Movable Ink’s research showed the... [...]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”.MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.”Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]

The latest article on  ‘Marketing Land’ is titled “5 Ways To Kick Start Your Email Marketing This Year”.Chris Hexton says, “The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success!1. Learn How To Maximise Your Subject LineIf you open most modern email marketing clients (on the web or your mobile phone), you’ll see something like this“.5 Ways To Kick Start Your Email... [...]

The latest article on HubSpot blog is titled “How to Identify a Good Email List”.Dolly Howard says, “Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list.You don’t want to develop the reputation of being a “spammer” for sending out irrelevant content to people who don’t want your emails. You can avoid this by keeping... [...]

The latest ‘Econsultancy’ blog post is titled “Email frequency: how much is too much?”.David Moth says, “How much email is too much email? That is the question.Marketers need to strike a fine balance between staying top of mind and relevant to their customers without overwhelming them or coming across as spammy.The frequency in which companies send email messages varies depending on the industry, business model and time of year, and should also be influenced by targeting and segmentation.Ultimately each company will have their own formula for email marketing, but... [...]