Ad Fraud Losses May Decline by 10% in 2017
According to AdWeek, online ad fraud related loses my decline by 10% this year. Earlier such losses were predicted to reach $7.2 billion which has come down to $6.5 billion.
According to Marty Swant of AdWeek, this new prediction will help marketers to rightly allocate their budgets.
Bob Liodice, CEO, ANA, says, “Marketers worldwide are successfully adopting strategies and tactics to fight digital ad fraud. This is a powerful indicator that the war on digital ad fraud is winnable for those who establish proper controls and protocols. And that is exceptionally good news for the advertising, marketing and media communities worldwide”.
On how to combat fraudulent traffic, Swant says, “To combat fraudulent traffic, marketers need to put in place more practices to avoid and identify bots before they eat too much of brands’ budgets. ANA and White Ops said advertisers should insist on transparency from vendors and publishers while also refusing payment on nonhuman traffic”.
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