Display advertising is one of the most effective ways to get new prospects and spread a word about your products and services.Marketing Land columnist Jacob Baadsgaard has shared three ways to help marketers improve their display advertising performance.On picking the right placements for ads, Baadsgaard says, “When it comes to display advertising, Google wants you to get impressions… lots and lots of impressions. However, they don’t really care whether or not those impressions actually turn into paying customers. You get an impression, they get paid, and they’re happy.As you can... [...]

Google Display Network allows businesses to reach out more prospects with their display ads on a wide network of sites on the Internet. You should be aware of the tricks that can help you enhance your advertising ROI.Marketing Land columnist Ratko Vidakovic has published an article highlighting the problems that you may face while using GDN and has also share some ways to help you optimize your display advertising.Talking about the ads that lack UTM tracking parameters, Vidakovic says, “While reviewing the destination URLs for the ads used across these campaigns, I found that many of the... [...]

Advertising plays an important role in making more sales. An attractive an engaging ad can improve your revenue stream.Entrepreneur columnist Craig Simpson has shared three advertising strategies to help you make more sales.Simpson says, “It’s just a question of finding the keys that “take the guess” out of advertising, and then applying them to whatever product you’re selling. The keys work because they have more to do with human nature than they do with merchandise.You have to understand your prospects and their hidden desires and motivations. Then, gear your promotions... [...]

Advertising costs billions of dollars to brands and marketers around the globe. Finding the right ad platform is a challenge for the most.Business.com columnist Scott Gerber has shared fifteen ways to advertise a business for free.Gerber says, “Posting content on social media sites can reach specific audiences, while encouraging the use of review sites can create glowing testimonials for your business.To find out what works best, we asked 15 members from the Young Entrepreneur Councilwhat free advertising platforms small business owners should leverage in order to get the word out about... [...]

Google is planning to have an ad blocker in the Chrome browser. It can affect the advertisers and they will have to rethink their ad strategies.Marketing Land columnist Blaise Lucey has published an article on Google’s ad blocking plan and what care should be taken by marketers.Lucey says, “Chrome dominates the browser field today, with 54 percent market share. Google will never actually block ads, but it’s clear that there’s a priority to clean up the biggest offenders when it comes to bounce rate and user experience. Like native ads, Chrome’s ad filter will become another... [...]

The Quora Ads platform has announced the availability of Website Retargeting. It is intended to help marketers reach visitors to their website with Quora Ads and bring them back.Here is how it will work:In the Quora Ads manager, you can create an audience of users who visited different parts of your website. You can then target that audience of website visitors with Quora Ads. For example, you can run a campaign to reach people who visited your website’s product page but didn’t complete a purchase to encourage them to go back to the website to do so. Or, you can create an audience... [...]

Google AdWords advertising program has long been proved a an affordable and best advertising solution for the brands and marketers. Since Google owns more than 71% of the search market share, AdWords is the best ad solution at the time.Making effective ads is though a challenge for the marketers. A well-designed and well-purposed ad can do magic.HubSpot’s Gil Roeder has shared some tips on using ad extensions to improve your AdWords ads.Roeder says, “Ad extensions expand your existing ads by offering the reader more ways to interact with your company. They are appended to your ad... [...]

During the holidays, your ads will help you make better sales. Careful crafted ads can easily grab the attention of web surfers and help you grow your business.Marketing Land columnist Thomas Stern has shared four ways to create ads that make an outstanding effect during the holiday season.Stern says, “Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the right foot, you need to centralize your merchant feed, plan on making foundational optimizations, analyze your historical and competitor promotions, but most importantly, diversify your paid media... [...]

Quora has emerged as a great platform for the online marketers and advertisers. Quora’s Quora Ads is in beta and JD Peter got an opportunity to be a part of it. He has shared seven Quora mistakes that occurred during the beta.Peter says, “In an effort to help you streamline your campaign performance, here are the top seven Quora Ads mistakes we made and how to avoid them.Mistake #1: Incorrect/unusual use of capitalization and abbreviationsIf you’ve written text ads, then you won’t have any difficulty creating Quora text ads. It’s similar to writing text ads on other networks,... [...]

Forrester has made available the replay of its ‘The end of advertising as we know it’ webinar.The Forrester team says, “Advertising has played a critical role in shaping culture, delivering product information, and powering the economy. But the traditional ad model has begun to fray. The combination of digital disruption and consumers’ growing intolerance for interruption will cause CMOs to move significant budget — up to $2.9 billion — away from display advertising in the next year. Customers are ready for more meaningful relationships with brands, and it’s on marketers... [...]