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Sunday, December 4, 2022

Archive for the 'Data-driven marketing' Category

Four Elements of a Powerful`, Data-Driven Martech Stack, July 26 [Webinar]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

What to Do When Your ABM Target Isn’t Active Online, July 26 [Webinar]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you... [...]

How to overcome data silos and unlock data-driven marketing, July 19 [Webinar]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences... [...]

What to Do When Your ABM Target Isn’t Active Online, July 26 [Webinar]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you... [...]

Four Elements of a Powerful, Data-Driven Martech Stack, July 26 [Webinar]

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. MarTech is hosting a webinar ‘ Four Elements of a Powerful, Data-Driven Martech Stack’ on Tuesday, July 26, 2022. The MarTech team says, “Join Zeta’s EVP of Technology Strategy, Matt Mobley, who shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David... [...]

How to overcome data silos and unlock data-driven marketing, July 19 [Webinar]

Marketing Dive is hosting a webinar ‘How to overcome data silos and unlock data-driven marketing’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarTech team says, “No matter where you are in your personalization journey, we are here to empower you to reimagine your customer experience strategy. In this session, you’ll learn: How to take the guesswork out of your marketing strategies for good How to use data-driven insights to optimize your campaign performance with a 360- degree customer view A crawl, walk, run approach to personalization to craft meaningful experiences... [...]

Your Guide to Data-Driven Marketing

Data-driven marketing is a process by which marketers gain insights and trends based on in-depth analysis informed by numbers. Ruler Analytics contributor Laura Caveney has published ‘Data-Driven Marketing: A Complete Guide’. She says, “Data is key for any marketer. But collecting and analysing the correct data is key. Without the right data in place, you’ll struggle to make smart marketing decisions that will positively impact your business. But which data should you prioritise? And how do you collect it? Greg Kozera, Senior Enterprise Account Executive at ELM Learning said,... [...]

3 Data-Driven Ways to Capture More Demand in Today’s Environment [Webinar]

Martech Today has made available a replay of the webinar ‘3 Data-Driven Ways to Capture More Demand in Today’s Environment’. The Martech team says, “In this webinar, we’ll dive into 3 ways that intent data at the opt-in prospect level can help you succeed in today’s landscape. Evolving ABM buying group strategies Expanding marketing’s role in sales enablement Operationalizing data-driven personalization”. 3 Data-Driven Ways to Capture More Demand in Today’s Environment Martech Today  [...]

‘Data-driven Marketing Strategies in the New Decade’ Webinar July 27 [Webinar]

Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage. Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta. The Click Insight team says, “The world has forever changed and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. The role of data has been eminent to revolutionize marketing performance and drive revenue. Join... [...]

‘Data-driven Marketing Strategies in the New Decade’ Webinar July 27 [Webinar]

Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage. Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta. The Click Insight team says, “The world has forever changed and marketers need to innovate to both adapt and gain a competitive advantage during these challenging times. The role of data has been eminent to revolutionize marketing performance and drive revenue. Join... [...]