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Tuesday, May 26, 2020

Category Name: Data-driven marketing

Three things to know about data-driven marketing

Data happens to be the key element in today’s marketing process. It helps marketers rightly analyze their segment, target the prospects and make sales.Econsultancy columnist Jeff Rajeck shared some suggestions to improve data-driven marketing in 2018. The suggestions come out from his conversation with Alex Sibois, Managing Director APAC at Lotame.On using data to improve the digital customer experience, Rajeck says, “First off, brands can use data gathered while a user is on their site to improve their digital experience.For example, marketers can collect information such as:Campaign... (Read More ...)

Econsultancy’s six-point guide to data-driven transformation

Right use of information to gain more customers and building your brand is very much essential. Quick assimilation, integration and analysis of data is required to use the information in proper manner.Econsultancy has shared a six-point guide to data-driven transformation to help marketers successfully integrate data in their marketing efforts.Jeff Rajeck says, “Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of... (Read More ...)

Learn how to improve your marketing with data

The collection and proper utilization of data is one of the most crucial elements of marketing. There are multiple channels with which we gather the data but it is important to learn the ways we can use data to enhance our marketing ROI.Econsultancy columnist Frederic Kalinke has shared an informative article to guide marketers effectively experiment and use the data.On ‘what not to do with data’ Kalinke says, “Marketers have been getting their relationship with data the wrong way round. Simply, the answer is never in the data. In fact, the best way to get answers is to forget... (Read More ...)

Get more customers using data-driven marketing

In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage.Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers.Agrawal says, “Now that marketing is more customer-centric, and success is often measured by the ability of a brand to connect with a target audience, many marketers are turning to data-driven strategies to help understand their customer base more completely.Here are some ways you too can use data-driven... (Read More ...)

7 Tips to use data in your marketing

With right data you can marke correct marketing decisions and help your organization grow along with your marketing success.Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data.Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications.1. Data visualizationThe first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple... (Read More ...)

Right Use of Data Can Help You Deliver Relevant Ads

For becomeing successful in the marketing domain, one must be good at understanding the data and rightly acting upon it. The programmatic advertising has opened new doors for the data-driven marketing.Correct and approapriate data can help marketers to execute campaigns that would get higher success rates as compared to the ones lacking in data.Marketing Land columnist Grace Kaye has shared some useful insights on usging data in the marketing process.Kaye says, “A well-managed programmatic campaign should help a brand know its customers well beyond its original understanding. The insights... (Read More ...)

‘Where is data-driven marketing headed in 2017?’ – Econsultancy

Jeff Rajeck says, “‘Data-driven’ is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?As marketing increasingly moves to digital platforms, however, the concepts behind the term ‘data-driven marketing’ have become distinguished from more traditional marketing and even have their own vocabulary.Terms like programmatic buying, real-time bidding (RTB), data management platform (DMP), customer data platform (CDP), and attribution modeling are now standard lingo when talking... (Read More ...)

‘The five fundamentals of data-driven marketing’ – Econsultancy

Evan Dunn says, “Data-driven marketing is super popular right now.Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be able to make data-guided decisions.That’s nearly every marketer.Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives.Despite... (Read More ...)

‘The five fundamentals of data-driven marketing’ – Econsultancy

Evan Dunn says, “Data-driven marketing is super popular right now.Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be able to make data-guided decisions.That’s nearly every marketer.Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives.Despite... (Read More ...)

‘Seven ways to supercharge your data-driven marketing’ – Econsultancy

Jeff Rajeck says, “To many, marketing now is all about data.In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said ‘data-driven marketing’ was their top priority this year.Nine out of ten put it in their first three, more than any other topic.But what are marketers actually doing with their data?What tips can professionals give for those who may be just starting out with data-driven marketing?To find out, Econsultancy recently held roundtable discussions at our fifth annual Digital Cream Sydney”.Seven ways to supercharge... (Read More ...)

‘What does intent data mean for the data-driven marketer?’ – Marketing Land

Sean Zinsmeister says, “As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better target prospects in various stages of the buyer journey. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers.It can be difficult to sift through all the terminology: It’s variously referred to as activity, behavioral, internal intent data, or external intent data. Pairing intent data with other customer signals — like those housed within a company’s marketing... (Read More ...)

‘Data-Driven Marketing: Top Objectives and Challenges’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.The report was based on data from a survey of 234 marketing, sales, and business professionals from around the world.Some 60% respondents say creating more personalized customer experiences is an important objective of using data as part of their marketing efforts; 51% say measuring data-driven ROI is a top goal“.Data-Driven Marketing: Top Objectives and ChallengesMarketingProfs (Read More ...)