Big data is a large sets of data that can be analysed computationally to reveal patterns, trends, and associations. Big data is becoming a vital part of today’s marketing industry.In a recent Entrepreneur article Andrew Medal has shared information on how big data can strengthen online advertising. The big data can be used to create targeted and personalized campaigns for targeting the right people with the right product.On how big data can be used in advertising, Medal says, “Advertising agencies are able to gather information about consumers’ motivations: Are customers motivated... [...]