Google AdSense Product team has announced the launch of improved Auto ads.According to the Google team, the new Auto ads are “easier to use and come with better controls to customize the ad experience for your users”. Three changes that Google has highlighted are:Easy setup and managementGreater customization, andUpdated reporting.Read Google’s full post to explore more details.Introducing the new and improved Auto adsGoogle AdSense [...]

Google advertising enables you to place your products and services at the spot when and where people search for. In Google’s own words “Your ad can appear on Google at the very moment someone is looking for products or services like yours”.But to make sure that your campaigns perform the way you want, you should be careful while creating your ads. WordStream contributor Joe Martinez has shared five best practices to help you improve your Google ads performance.says, “Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT.AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it.Chiara will share challenges for advertisers... [...]

According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses.  To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers.  Of course, that takes time. To have the time to improve your ads, you should take advantage of the automation possibilities Google offers. Michelle Morgan, a WordStream contributor has shared 10 ways that can help you to save your time creating and publishing your Google ads.Morgan... [...]

Conversion rate is a key element in your online advertising. You can improve it by creating effective ads and putting the on the right platforms. Entrepreneur magazine contributor Eric Siu has published a video on ‘How to increase the conversion rate on your ads’.Entrepreneur team says, “In this video, Entrepreneur Network partner Eric Siu discusses five rules that can lead to more conversions on your social media advertisements.  Siu recommends offering unique features alongside solutions that solve customer problems. This solution, ideally, should come... [...]

The Ezoic Inc. team has published a new video featuring Tyler Bishop on ‘How To Target Topics & Keywords With The Highest Ad Earnings’.Watch this video to improve your advertising performance. The Ezoic team says, “This week, Tyler reviews how to identify and target topics advertisers bid the most on so you can earn more from your content. See which topics and keywords produce the highest revenue”.Watch the video on the following page.How To Target Topics & Keywords With The Highest Ad EarningsEzoic Inc. [...]

With the rise of connected devices and the expansion of AI, digital advertising has become more impactful and targeted. Entrepreneur magazine contributor Katherine Hays has shared six advertising trends that we need to consider in 2019.Hays says, “Here are some of the trends to be aware of heading into the New Year.AI in advertisingWe have seen huge growth in targeted advertising, where the message is made to fit the viewer. For years, the quest for advertisers has been to ensure that their message is really hitting its mark. Artificial intelligence, machine learning and its associated... [...]

With a huge user base Gmail is one of the best platforms to put your targeted ads. Search Engine Land contributor Jacob Baadsgaard has published a guide to help marketers make most out of their Gmail advertising.Baadsgaard says, “Email marketers love to brag about how email marketing is still one of the most effective digital marketing mediums. But what if you don’t happen to have tens of thousands of emails on hand? Or what if you want to get into the inboxes of new potential customers without…you know, breaking the law?Gmail ads: A quick overviewIf you’ve never given Gmail ads... [...]

Google has opened a greater gateway to the brands for reaching out a wider audience and get new customers. Apart from search, businesses have been reaping great results from the Google’s advertising platform.The Business 2 Community contributor Irina Weber has shared five ways to help marketers design high performing Google ads for their business.Weber says, “To catch people’s eyes on your ads and get them to click, you should create effective Google Ads. Here are some tricks on how to create killers ads to stand out from the crowd.1. Do Competitive Keyword Research for Google... [...]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]