Google mobile ads refers to the ads that appear on mobile devices. These ads appear in mobile search results and on mobile-optimized websites. They bring a lot of possibilities for business growth by allowing you to reach millions of mobile Internet users. To help you better understand mobile ads, Google AdMob’s Omri Dolev has highlighted three misconceptions about mobile ads.Dolev says, “Although ads are often a cornerstone of successful app businesses, some developers have misconceptions that hold them back from trying ads in their app. We thought it would be helpful... [...]

AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.Join digital marketing... [...]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your ad campaign performance. Kick Point contributor Brittany Zerr has shared nine Google Ads mistakes that might be hurting your business. Zerr says, “Marketing your business is a step in the right direction, and Google Ads is a great tool that can... [...]

Google’s maximize conversions ad strategy automatically sets bids to help get the most conversions for your campaign while spending your budget. According to Google, “it uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction”. Seer Interactive contributor Lauren Miller has shared an useful article to help you better understand Google Ads Maximize Conversions Bidding Strategy.Miller says, “Maximize conversions on Google Ads automatically sets bids to get the most possible conversions... [...]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, . Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT.eMarketer team says, “Join this webinar, and learn how to:Position your marketing around the key trends that are impacting today’s ecommerce landscapeIdentify and reach consumers at the right point in their buying journeyWhat types of competitive delivery options to offerMove beyond your website to diversify and grow sales”.The Pursuit of One-Handed CommerceeMarketer [...]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT.DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT.eMarketer team says, “Join this webinar, and learn how to:Position your marketing around the key trends that are impacting today’s ecommerce landscapeIdentify and reach consumers at the right point in their buying journeyWhat types of competitive delivery options to offerMove beyond your website to diversify and grow sales”.The Pursuit of One-Handed CommerceeMarketer [...]

If you want to convert more prospects into customers you need to design a website that works as a convincing element. An easy to navigate website allows you to provide smooth surfing experience to your visitors. Digital Marketing Depot is hosting a webinar on ‘Deliver More Relevant Website Experiences by Leveraging Analytics’ on Thursday, October 31, 2019 at 10.00 am EDT.DMD team says, “Join us as Formica shares how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and... [...]

According to WordStream, Google holds 38.6% share of total US digital ad spend. Google enables its advertisers to track and measure your advertising campaigns results with its ad monitoring tools. AdEspresso is hosting a webinar on ‘How To Master Conversion Tracking For Google Ads’ on Thursday, October 24, 2019 at 10.00 am PT.AdEspresso team says, “In this free webinar with Chiara Torterolo, Account Manager at Google, you’ll learn why measurement is crucial for advertisers, how to identify the right solution for you and implement it.Chiara will share challenges... [...]