Google has announced the launch of new Advertising Solutions Center for online advertisers.The Think with Google team says, “As more and more people rely on multiple devices to make decisions, the customer journey has become more complex. Too often marketers concentrate on single points of contact within that journey, losing sight of their true marketing goals. To help you keep track of the big picture, we’ve created the new Advertising Solutions Center. Watch Google VP Jason Spero discuss five key marketing objectives that will help keep you focused on the entire consumer journey”.Google... [...]

Google advertising is one of the most preferred ways to promote your products and services online. With your presence on Google’s multiple platforms, you can grow your sales.Search Engine Land has shared five useful tips to help you optimize your Google ads for better results.The SEL team says, “We’ve put together a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.Measure lost impression shareRunning a successful Google Ads campaign is heavily dependent on the data that you can gather on behalf of your campaign. When... [...]

Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales.Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign.Osmundson says, “When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful.It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup.Below... [...]

Google’s Discovery Ads, introduced in 2019, show up in the Google Discover Feed on Google home page, YouTube home feed, and Gmail.Search Engine Journal contributor Susan Wenograd has published a new article on how Google Discovery Campaigns can help you grow your business.Wenograd  says, “For many years, advertisers have relied on Google to deliver things based on searches and intent, leaving audiences and interest targeting to social networks.Discovery Ads change all that, with the focus being the audience interests first as they browse across the Google universe on multiple surfaces.... [...]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘Paid Advertising Beyond the Conversion’ featuring Susan Wenograd.Listen to this podcast to explore how you can grow your business with paid advertising. Wenograd shares some useful ways to grow your online sales.Csutoras says, “For episode 197 of The Search Engine Journal Show, I had the opportunity to interview Susan Wenograd, Chief Marketing Officer at Aimclear, as well as PPC Reporter at Search Engine Journal.Wenograd, who’ll also be speaking at the SEJ eSummit on June 2, discusses how... [...]

Real-time marketing is the process of creating a marketing strategy focused on up-to-date or ongoing events. Social media platforms have created a great opportunity for running real-time marketing campaigns.Jerry Dischler, Vice President, Product Management at Google Ads has shared three benefits of real-time marketing.Dischler says, “Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services.... [...]

Audience targeting refers to the act of segmenting users into specific groups based on the various criteria. By doing this you can serve right ads to the right audience.Delve team has shared three ways to use audience targeting for creating high performing ads at lower cost.Delve team says, “Precise audience targeting should be an integral part of any display campaign. However, before you set it up, it’s crucial to define your main campaign goals. Are you trying to acquire new customers or those who purchase products or services from brands similar to yours? Or perhaps your... [...]

Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format. Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business.Meere says, “Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.So the question begs to be asked – is it time to ditch... [...]

Your business performance depends on the way you address marketing and advertising. Creation of persuasive product marketing campaigns is a challenge but with creative efforts you can create the ones that attract millions. Marketing Week team has published a new guide ‘Supercharging Your Product Campaigns’ to help marketers create outstanding product marketing campaigns. MW team says, “Only 29% of companies are actually successful in turning analytics into action. So how can you get the most out of your products and ensure your budget drives the most impact on revenue... [...]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT.DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... [...]