Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST.The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL?The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]

Digital Marketing Depot is hosting a webinar on ‘Advanced AdWords Strategies to Personalize Experiences and Drive Revenue’ on Tuesday, June 26 at 1.00 pm EST.The DMD team says, “Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL?The answer is personalization. There are new data-driven techniques you can use to target the right audience with the right AdWords campaign at the right time. The result is a relevant, frictionless experience... [...]

The pay-per-click (PPC) advertising enables the brands to get direct traffic from their ads displayed on search engine result pages.Relevant PPC ads can help you get the customers genuinely interested in your product or service.Search Engine Land columnist Amanda Krause has shared useful tips to improve your ad relevance with ZIP code-based geotargeting.Krause says, “If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance.This article will focus on lessons learned to manage... [...]

Facebook advertising is one of the easiest ways for brands and marketers to advertise online and reach out the people interested in their products or services.With right planning Facebook ads can help marketers convert more customers. Entrepreneur contributor Syed Balkhi has shared such six strategies.Balkhi says, “Here are some of the best ways to increase your Facebook ad conversions so you can build up your business and generate more sales than ever.1. Add social proof.People don’t want to risk spending their money on something they think might not be worth it. That’s why... [...]

Digital Marketing Depot is hosting a webinar on ‘Unifying Your Search and Social Ad Strategies’ on Thursday, May 10 at 1.00 pm EST.The DMD team says, “Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook... [...]

Digital Marketing Depot is hosting a webinar on ‘Unifying Your Search and Social Ad Strategies’ on Thursday, May 10 at 1.00 pm EST.The DMD team says, “Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?Join our paid search and social ad experts as they explore the advantages of unifying your search and social ad strategies. We’ll discuss how advertisers who manage AdWords and Facebook... [...]

The Marketing Week team has published a video on ‘How brands are experimenting with digital audio advertising’.Lucy Tesseras says, “Consumers in the UK are increasingly streaming music and podcasts to their connected devices, with 24 million people now doing so in the UK each week, according to the latest audio survey by RAJAR.With that comes opportunities for brands to target consumers with relevant digital audio ads within playlists, radio ad breaks or podcasts, which can be highly targeted to both a listener’s interests and location.In the next instalment of Marketing... [...]

In advertising you need to trace the performance of your campaigns for better results. Performance analysis helps when you are using multiple ad platforms.Entrepreneur contributor Jeremy Diamond has shared three metrics to help you measure your ad performance in 2018.Diamond says, “One remarkable way to benefit from the growing interest in online commerce is through online remarketing. The premise is simple: Past visitors to your website will continue seeing your ads repeatedly on the web, on social media platforms and elsewhere. Not only that but remarketing improves your conversion... [...]

Programmatic native ads provide people with positive user experiences, and they result in better performing ads for publishers and advertisers.Marketing Land contributor Grace Kaye has shared three reasons why marketers should use programmatic native ads.Kaye says, “Doing native ads programmatically means you get many of the benefits of programmatic display: automated media buying, effective targeting and audience insights for further optimization. A 2016 Think With Google report found that when the “Flex Frames” native format was introduced by The New York Times, “click-through... [...]

Forbes contributor John Koetsier has published an article highlighting the share of Google advertising from the American retail market. The report states that they spend 76.4% of their search ad budgets on Google Shopping ads and generate 85.3% of their clicks from Google.Detailing more about the Google Shopping ads, Koetsier says, “Google’s shopping ads are not the blue underlined links of the past.For shopping campaigns, Google lets merchants upload essentially their entire product catalog. When Google determines that a search relevant to one of those products is occuring, one... [...]