Search Engine Watch has published the ‘E-commerce SEO guide for the 2022 holiday season’ featuring eight sides of a robust, proven-to-work e-commerce SEO strategy that will help propel your sales. Atul Jindal says, “In this article, you’ll find some of the latest and proven-to-work ecommerce SEO strategies to hopefully point you in the right direction as you prepare to dip your hands into the holiday season. The eight layers of a powerful ecommerce SEO strategy Ranking an ecommerce store is critical to winning those holiday sales. Why? Because people turn to Google whenever... [...]

Effective communication is one of the most essential skills for sales and marketing personnel. Also, there are several other skills that you need to acquire and master. HubSpot contributor Rebecca Riserbato has published an article featuring 30 sales skills to master for a successful career. She says, “As your sales process evolves, it’s important to keep your skills relevant and up to date. Plus, it can increase your sales. 1. Effective Communication The ability to clearly and effectively communicate across mediums is a non-negotiable for salespeople. Between drafting enticing... [...]

YouTube has announced the launch of YouTube Handles. Handles will make it easier for members of the community to find and connect with each other. The YouTube team in an email says, “We’re gradually rolling out the ability to choose a handle for all channels over the coming weeks, and you will receive another email and a notification in YouTube Studio when you’re able to choose yours. In most cases, if you already have a personalised URL for your channel, we’ve reserved this for you as your handle. If you want a different handle from the one that we’ve reserved,... [...]

Brand compliance allows organizations to create and distribute digital assets that reflect the company’s voice, values, and aesthetic sensibilities. Content Marketing Institute contributor Robert Rose has published an article explaining digital brand compliance in content marketing. He says, “Over the last few years, the rapidly evolving set of digital content management responsibilities in business began to fall into the laps of marketing practitioners. Among the challenges you face: Diverse digital content formats, including images, audio, video, and even interactive applications,... [...]

SEO plays a crucial role in growing your business. With the right SEO strategy, you can continue getting quality traffic and make more sales. Copyblogger’s Tim Stoddart has published an article featuring three easy ways to help you get more traffic to your website. He says, “Here are three easy ways to help you get more traffic to your website. 1. Find a niche and work to own it The best way to get more SEO traffic to your website is to focus on getting the right traffic. What’s the value of getting lots of traffic if you’re unable to connect with your audience or you’re unable... [...]

Blogging is an art that can help you build authenticity and secure the trust of your followers. A well-maintained blog helps you boost your search engine presence too. Semrush contributor Margarita Loktionova has shared 21 practical and effective blogging tips for beginners. She says, “In this post, we provide you with 21 useful tips on how to get your blog started and how to maintain it once it gains momentum. 1. Start with Identifying the Primary Goals for Your Blog Whether you run your own blog or grow a corporate website, setting up objectives should be your priority. If your company... [...]

Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google. MOZ has published the ‘Beginner’s Guide to Google Business Profiles’. Miriam Ellis says, “Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city name included in your search language (e.g. “Amy’s Drive Thru Corte Madera”). In some cases, GBPs will show for non-branded searches as well (e.g. “vegan burger near me”). This can happen if there is low competition... [...]

Social media platforms have created a massive opportunity for businesses to expand their online reach and grow sales. Watch Neil Patel’s new video ‘The Dirty Little Secret about Social Media Marketing’ to discover useful marketing insights. He says, “The dirty little secret about social media marketing. I’ve been doing social media marketing for a long time, so long that I used to do marketing when there was MySpace. Do you remember that company? It was around before Facebook. And I also have an ad agency, NP Digital, where we employ over 700 marketers and we have... [...]

Longtime readers will remember Zapable ads in past years. There is a new version just released and the creators (Chris Fox and Andrew Fox) are holding a sale through Sunday night for anyone who didn’t acquire it in the past. Zapable taps into what the Fox brothers call “the fastest-growing revenue stream in history.” It is even more valuable now than when the first generation of this tool was released 6 years ago. Here’s why. A website used to be all you needed to attract customers and make sales. But the market is changing, and if you don’t have an app, you’re... [...]

HubSpot has published a new video from Inbound ’13 Minutes of B2B Marketing Strategies’ featuring Gary Vaynerchuk. The HubSpot team says, “In this video, GaryVee addresses how he would approach B2B Marketing at INBOUND 2016. He built his Wine business from Google Ads, and wished he went all in for greater growth. His B2B clients are doing better than B2C clients on social media, and he explains why.” HubSpot  [...]