Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google.

MOZ has published the ‘Beginner’s Guide to Google Business Profiles’.

Miriam Ellis says, “Your comprehensive Google Business Profile (GBP) will most typically appear when you search for a business by its brand name, often with a city name included in your search language (e.g. “Amy’s Drive Thru Corte Madera”). In some cases, GBPs will show for non-branded searches as well (e.g. “vegan burger near me”). This can happen if there is low competition for a search term, or if Google believes (rightly or wrongly) that a search phrase has the intent of finding a specific brand instead of a variety of results.

Google Business Profiles are extremely lengthy, but a truncated view looks something like this, located to the right of the organic search engine results:

Google Local Packs

Local packs are one of the chief displays Google uses to rank and present the local business information in their index.”

Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why

MOZ


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