Rank Ranger has published a new In Search SEO podcast episode ‘5 Shopify SEO Tips’ featuring Iky Tai.The Rank Ranger team says, “What are the key elements of successful Shopify SEO?That’s what we’re going to be discussing today with a lady who likes coffee plants and home decor. She has been a speaker at SEO Mastery Summit, is a contributing writer to seoblog.com, and is currently an SEO specialist at Global Shares. A warm welcome to the In Search SEO podcast, Iky Tai.The key elements are:Collection or category vs product pagesProduct page writing (don’t... [...]

MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET.The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive the organizational change needed to make your efforts successful)?Join us as we unpack a hybrid approach that’ll help you better keep up with the demands of your organization. Plus, hear lessons learned by some of the world’s best-known... [...]

®LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance.Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption to a person’s primary reason for being there. But there are no cute cat videos on LinkedIn. People are there to improve their business success. If you want to know how to use LinkedIn for business, sales and marketing, you might... [...]

Search Engine Journal has published ‘A Complete Google Search Console Guide for SEO Pros’ highlighting how you can improve your site health and search performance with it.Roger Montti says, “Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console.This makes it indispensable for online business and publishers that are keen to maximize success.Taking control of your search presence is easier to do when using the free tools and reports.What Is Google Search... [...]

Watch Neil Patel’s latest video ‘Learn SEO in Just 5 Minutes a Day’ to help yourself learn and implement SEO tactics.He says, “Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month.And ad costs keep going up each month, but that was the latest number... [...]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions.Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET.The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of... [...]

The launch of AgencyScale is in full swing. If you have clients or customers you need to keep track of, this may be for you.AgencyScale is the first of its kind Agency Customer Relationship Management platform. It helps you build a growing service-based marketing agency that can become a long-term business based on solid business relationships.It helps you build a substantial service-based agency in any niche in just 3 simple steps:1. It includes a powerful lead generator that lets you find clients2. It includes a database system to manage all your clients, including collecting payments from... [...]

Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar.Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates.On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group.They dove into the latest search algorithm... [...]

Search Engine Journal has published with Josepha Haden Chomphosy, Executive Director of WordPress, discussing the present and future of WordPress.Vahan Petrosyan says, “This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Director of WordPress.She gave us some very in-depth answers about what is happening in the world of WordPress, and what we can expect in the future from the top CMS.WordPress powers nearly half of the web. What challenges does WordPress face as a CMS in the coming year and how does it plan to overcome them? Chomphosy: “WordPress... [...]

Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here.Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys.He says, “TikTok users are 56% more likely to research new brands or products on the platform than on other platforms, even for bigger-ticket purchases like automotive and travel.However, these TikTok-inclusive journeys also see:65% of users conducting more online research.57% of users seeking more details on where... [...]