® LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption to a person’s primary reason for being there. But there are no cute cat videos on LinkedIn. People are there to improve their business success.   If you want to know how to use LinkedIn for business, sales and marketing, you might... [...]