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Monday, June 1, 2020

Archive for the 'Agile Marketing' Category

‘4 Ways to Get Started With Agile Marketing’ Webinar 1.00 pm ET [Webinar]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns.Agile MarketingMartech Today team is hosting a webinar on ‘4 Ways to Get Started With Agile Marketing’ on Wednesday, December 11 , 2019 at 1.00 pm ET.Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services.Martech Today team says, “Marketing... [...]

‘4 Ways to Get Started With Agile Marketing’ Webinar December 11 [Webinar]

In marketing, the term ‘agile’ means using data and analytics to continuously find solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating.  An agile marketing organization can simultaneously run multiple campaigns.Agile MarketingMartech Today team is hosting a webinar on ‘4 Ways to Get Started With Agile Marketing’ on Wednesday, December 11 , 2019 at 1.00 pm ET.Attend this webinar to learn how you can prove your value in SEO, PPC, social media, or other digital services.Martech Today team says, “Marketing... [...]

‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ Webinar 1.00 pm EST

AdWeek is hosting a webinar on ‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ on Thursday, December 6 at 1.00 pm EST.The AdWeek team says, “The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile.Guest speaker... [...]

‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ Webinar December 6

AdWeek is hosting a webinar on ‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ on Thursday, December 6 at 1.00 pm EST.The AdWeek team says, “The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile.Guest speaker... [...]

Here are some ways to be better at agile marketing

Agile marketing is the deliberate, long-term application of an Agile methodology to manage and improve the way a marketing team gets work done. This form of marketing requires a strategic vision and long-term marketing plans.According to CMO’s Agenda, 20% of CMOs are already using some form of Agile and about 65% of CMOs have heard about it and are considering using it.Econsultancy columnist Jeff Rajeck has shared four qualities that make a successful agile marketer.On how agile marketers understand the buying journey, Rajeck says, “The first quality mentioned by participants... [...]

Agile marketing: four things to know

Agile marketing is an organizational effectiveness strategy that drives growth through focusing team efforts on those elements that deliver value to the end-customer.To help marketers understand and implement agile marketing in their strategies, Econsultancy columnist Jeff Rajeck has shared four things about it.Rajeck says, “gile marketing certainly fits the bill of a new and different approach. With its own terms, habits, and outcomes, agile could potentially completely change how you and your company manages its marketing.But the problem with agile marketing is that while it sounds good... [...]

‘The 6 Values (and 4 Benefits) of Agile Marketing’ – MOZ

MOZ team says, “You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial”.The... [...]

‘Confused About Agile Marketing? Your Questions Answered’ – CMI

Neil Patel says, “Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need an internal system that supports a new way of doing marketing.In other words, Agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.This duality... [...]