Local search algorithms iteratively explore neighboring solutions from a current solution in search of an optimal or satisfactory solution. These algorithms are efficient for large solution spaces but may get stuck in local optima. Copyblogger contributor Megan Mahoney has published an article featuring 10 steps to optimize your website for local search in 2024. She says, “Google’s algorithm is a highly complex machine that uses different signals, such as information on the product and/or service pages, quality and quantity of reviews, and each business’s location, to determine... [...]

MOZ contributor Miriam Ellis has published an article featuring four tips to create one-page local business website in the face of the Google website shutdown. She says, “Nothing could be worse for business than existing customers thinking you no longer exist, so you’ve got to act quickly to come up with a plan to replace your former Google website. Let’s consider your best options together today, and we’ll break it down into five practical tips. Tip 1: Bulk up your Google Business Profile and build out your listings elsewhere Suppose you are running one of the millions of businesses... [...]

In today’s digital age, healthcare marketers (such as hospitals, clinics, doctors, and health and wellness stores) have a golden opportunity to engage clients effectively. However, many are struggling with content marketing efficacy. Central to overcoming this challenge is crafting SEO-driven content for client engagement. Here’s a deep dive into nine actionable tips to help healthcare providers master this art. No. 1 Understand Your Audience’s Needs People with healthcare needs are constantly searching for reliable information to address their health concerns. As healthcare... [...]

Semrush has published a new video ‘Local Ranking Factors Explained’ featuring key local ranking factors. The Semrush team says, “Wondering how you can show up on Google’s Local Map Pack? When time and resources are limited, it can be difficult to nail down time to figure out all the ins and outs of local ranking factors.” Semrush  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create Kick-Ass Local Landing Pages’ featuring Amanda Jordan. The MOZ team says, “Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don’ts when creating local landing pages.” MOZ  [...]

MOZ contributor Miriam Ellis has published an article featuring six local SEO tasks for summer success. She says, “I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success. 1. Get on the Search Labs waiting list No... [...]

DFY Suite 5.0 was just released. As the name implies, this is the fifth generation of this automated ranking tool. It allows you to get free, targeted buyer-traffic in 48 hours or less by leveraging the power of high-quality social syndication with this new, done-for-you system. Jonathan Zamora, the creator, says that it can help you get Page 1 rankings via social syndication for any location and/or any language with: ❌ NO Software To Install ❌ No previous SEO knowledge or experience ❌ No Software Training To Learn ❌ No Content Needed Besides their URL ❌ No Social Account Creation Needed ❌... [...]

Semrush has published a new video ‘How to Effectively Measure Marketing Campaigns’ sharing the ways to measure your marketing campaign success. The Semrush team says, “Looking for the best way to measure a variety of facets of your digital marketing campaigns in little to no time? Watch this video to explore best practices when using Google Analytics, Search Console, and Tag Manager. We’re also throwing in ways to use Semrush tools for SEO reporting, gauging competitor performance, and more.” Semrush  [...]

Semrush has published a new video ‘Local Ranking Factors Explained’ highlighting the factors that affect local rankings. The Semrush team says, “Wondering how you can show up on Google’s Local Map Pack? When time and resources are limited, it can be difficult to nail down time to figure out all the ins and outs of local ranking factors.” Semrush  [...]

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. E-E-A-T is considered important for long-term organic growth. Search Engine Land contributor Harmony Huskinson has published an article on building an E-E-A-T strategy for local SEO. She says, “Several key local SEO tactics relate directly to E-E-A-T: Experience: Google Business Profile posting, local employees, customer photos. Expertise: Local service pages, blog posts. Authoritativeness: Local links. Trustworthiness: Local reviews. An SEO practitioner will leverage a unique competitive advantage by incorporating... [...]