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Thursday, April 22, 2021

Archive for the 'Local SEO Tips' Category

Google My Business & Local SEO in 2021 [Podcast]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Google My Business & Local SEO in 2021’ featuring Loren Baker and Greg Gifford. He says, “First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today’s episode of the Search Engine... [...]

14 Steps to to Optimize Your Google My Business Listing

Google My Business tool allows business owners to create, manage and optimize their Google Business Profile. It can help you in attracting new customers from search and maps. Ahrefs’ Joshua Hardwick has shared a 14-step plan to help you optimize your Google My Business listing. Hardwick  says, “Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Improved rankings. Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list. Improved visibility. Providing useful... [...]

Local SEO Workflows to Grow Your Business in Google, October 28 [Webinar]

Search Engine Journal is hosting a webinar ‘Local SEO Workflows to Grow Your Business in Google’ on Wednesday, October 28 at 2.00 pm ET. This webinar will feature Ross Tavendale, Managing Director, Type A Media and Loren Baker, Founder, Search Engine Journal. In this presentation, you will learn: How to increase your marketing efforts on Google and generate more customers from organic search. Smart formulas and workflows you can teach your team to work smarter with your GMB listing. The newest local SEO techniques to get your GMB page and your website ranking well in local search. Local... [...]

MOZ Releases ‘State of Local SEO Industry Report 2020’

MOZ has released the ‘State of Local SEO Industry Report 2020’. This report presents findings based on a survey of 1,453 respondents from the local search industry. The MOZ team says, “Our brand-new industry report maps the lay of the land in 2020 — providing a snapshot of local SEO, both before and during COVID-19 — helping you understand the trends, ideas, and biggest challenges shaping your work in the new decade: 78% of respondents agree that Google has become the new homepage for local businesses 51% of businesses will continue to invest in the new methods they’ve... [...]

Getting Local SEO Competition Analysis Right [Podcast]

A strong local SEO strategy helps you to win more customers from around for your business. By combining some important metrics based on research, you can create a strong local SEO plan. Rank Ranger’s Mordy Oberstein and Sapir Karabello have published a new In-Search SEO podcast episode ‘Getting Local SEO Competition Analysis Right’ featuring Cori Graft. Oberstein and Karabello say, “Cori Graft of Seer Interactive joins the show to talk about how to analyze the competitive field at the local level: What metrics should you focus on when analyzing the local... [...]

Lessons to Improve Local SEO Performance

Local SEO is important for small businesses that operate locally. Effective local search engine optimization strategy enables them to target the searchers who are looking for the products and services offered by them. Vertical Leap’s Ben Olive-Jones has shared an article highlighting some important lessons he learnt from Learn Inbound conference. Jones says, “Last month, Learn Inbound held its 2019 marketing conference at the Aviva Stadium in Dublin, Ireland, with 20 speakers taking to the stage over the two-day event. One of the highlights was a presentation from... [...]

‘Winning local SEO in 2019’ webinar 4.00 pm ET [webinar]

The local SEO tactics help you to feature your local business in the search engine results. It helps you to promote products and services to local customers at the exact time they’re looking for it online. SEM Rush team is hosting a webinar on ‘Winning Local SEO in 2019’ on Wednesday, August 28 at 4.00 pm ET. SEM Rush team says, “We’re excited to announce a new webinar “Winning Local SEO in 2019”, which covers both the basics and hacks you have never seen before. Nitin Manchanda will host local SEO native experts: Peter Mead, WordPress SEO Consultant... [...]

Boosting Local SEO with Google My Business [Podcast]

The Search Engine Journal team has published a new podcast episode titled ‘Boosting Local SEO with Google My Business’ featuring Greg Gifford. Listen to this podcast and learn some useful techniques to improve your local SEO with Google My Business. Brent Scutoras says, “In episode 152 of Search Engine Nerds, I had the opportunity to interview Greg Gifford, a world renown Local SEO expert. Gifford talks about Google My Business, some of the new features to look into, and the tricks and hacks that will help you get ahead”. Boosting Local SEO with Google My Business Search... [...]

Five Ways to Improve Your Local SEO Ranking

Search Engine Optimization helps you get wider publicity and acquire more customers. Similarly local SEO enables you to gain the attention of the local community and strengthen your business presence. The Search Engine Guide contributor Robert Clough has shared five ways to help you improve your local SEO rankings. Clough says, “Below we’ll look at the 5 top tips you can use to instantly improve the local SEO of your business website. 1. Claim Your Google My Business Page The first thing you need to do to improve local SEO is to claim your Google My Business page. With Google My... [...]

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future [Video]

The MOZ team has published a video of Darren Shaw. Shaw has talked about the local search ranking factors of this year. He has shared some of the most significant statistics of the local search and its impact on our overall business. MOZ team says, “In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it’s almost too much to keep up with. In today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today,... [...]