MOZ contributor Miriaml Ellis has shared three empowering small business tips for 2019 and the coming years.  The tips are focused on Small Business Saturday. Ellis says, “If your community is already participating in Small Business Saturday, try these techniques to enhance your success on the big day: 1. Give an extra reason to shop with you This can be as simple as giving customers a small discount or a small free gift with their purchase, or as far-reaching as donating part of the proceeds of the day’s sales to a worthy local cause. Give customers a reason to feel extra good that they... [...]

Snapchat, with its rising number of users (100 million daily users), has become a useful platform for the marketers and advertisers. With right tactics marketers can make most out of this platform by reaching its huge user base. HubSpot’s Marissa Emanuele has published a comprehensive guide on using Snapchat for marketing. She starts the article from creation of a Snapchat account and has covered six tips on using Snapchat for business. Emanuele says, “After reporting more than 100 million daily active users and 8 billion video views a day, we decided to give it a go: The official... [...]

The ReadWrite team has published an article to explore the marketing use cases for real-time visual analysis of people. These case studies are aimed at informing marketers on how they can benefit from the image analysis. Milos Mudric says, “This article explores some marketing use cases for real-time visual analysis of people, along with the ones that involve analyzing photographic images. Each of these use cases offers direct benefits to brand owners and creative agencies by way of improved performance measurement, reduced costs, and the creation of more personalized, engaging experiences... [...]

Search engines are the major course of web traffic that we get today. Majority of the customers that we acquire land to our website via search. So it is important to keep the websites ready to match with the search engine algorithms. This can help us get more prospects and customers. Content Marketing Institute columnist Jodi Harris has shared four tips to help marketers improve their SEO. Harris says, “One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze... [...]

Voice search has been growing with the rising number of mobile devices. This new technology has presented a new way for the brands to enter the households of the people and monitor their activities and present relevant offers. Econsultancy columnist Rebecca Sentance has shared an article on the future of paid voice search and some ways you can monetize it. Talking about the future of voice search and voice connectivity, Sentance says, “Since the introduction of Apple’s iconic voice assistant, Siri, with the launch of the iPhone 4S in 2011, voice devices have come a long way. While we initially... [...]

The holiday season is approaching fast and we need to get ready with the offers. Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. This day has seen constant growth in online sales since 2006. Econsultancy columnist Jeff Rajeck has published an article on Cyber Monday. He has mentioned the growing number of sales for so many years. He has also shared some useful tips for the e-commerce marketers to grow their Cyber Monday sales. Rajeck says, “For those not yet aware, Cyber Monday is a one-day online shopping festival held on the Monday... [...]

Steve Olsher recently shared that he was a guest on a podcast and, in less than 48 hours, he received 12 new inbound inquiries, had nine enrollment conversations and closed three $30,000 sales.All that just from appearing on just one poscast. I you are looking for a new way to get the word out about your products, programs and services, podcasting as a guest may be just what you need. It costs almost nothing, just a bit of your time searching for a suitable podcast and the time it takes to appear on the podcast. Doe you know who the leading podcasters are? Or how to contact them? Olsher just created... [...]

The Internet of Things (IoT) technologies are rising and are expected to reach new heights by 2020. With the innovations and improvements in the IoT based services you need to keep pace with your website designing as well. ReadWrite contributor Richard Parker has shared six things that are going to happen to the website designing in the age of IoT. Parker says, “We are entering a new age of web designing where websites are designed keeping in mind the functioning of smart devices. IoT is set to take ecommerce website designing to a new level. 1. Web Design Will Become More Complex Website... [...]

AdWeek is hosting a webinar on ‘Make Agencies More Agile: Be Nimble, Streamlined and Responsive’ on Thursday, December 6 at 1.00 pm EST. The AdWeek team says, “The need for transformative, disruptive growth is expanding marketing’s role beyond communication campaigns, altering brand marketers’ relationships with agencies. We’ve heard the warnings about consultants, insourcing and cost-cutting. To survive, agencies are feverishly transforming themselves to be more nimble, streamlined and responsive. Simply put: There’s an existential need to become agile. Guest speaker... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘YouTube SEO: Top Factors to Invest In’. The MOZ team says, “If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday”. YouTube SEO: Top Factors to Invest In MOZ  [...]