In content marketing, the quality of the content is something that matters the most. But at the core of it remains the relevance. Search engines help you get project your content with the right keywords etc.Copyblogger columnist Sonia Simone has shared five strategies that content marketers need to adopt for making their efforts rewarding.Simone says, “For a lot of content marketers right now, sites like Facebook, Medium, and LinkedIn are among their best traffic sources.Waiting for a lot of social sharing to “just happen” is like waiting for the search engines to “just rank you.”... [...]

Forrester is hosting a webinar on ‘How To Prioritize Mobile And Emerging Tech In 2018’ on Thursday, April 12 at 11.00 am EST.This webinar helps CMOs and digital business strategy executives prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR).Key takeaways:Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale.Learn from best practices among B2C brands implementing these new technologies.Understand... [...]

Generating more sales is crucial to grow your business. Establishing a proper sales funnel is the long-term solution to gain increasing sales.Entrepreneur contributor Lucinda Honeycutt has shared three strategies to improve your sales funnel.Honeycutt says, “The marketing improvements that will serve your company best are those that improve both your efficiency and your profitability. By optimizing every stage of your customer journey, you can take advantage of every opportunity to maximize revenue and minimize the costs associated with your marketing. Here’s how you can tighten each... [...]

Amazon is growing and with it the sellers are also having bright chances to boost their sales and get more profits. There are several ways marketers can continue to boost their sales but when it comes to growing profits, it is a challenge.Forbes contributor Kiri Masters has shared three ways to help marketers increase their Amazon profit margins.Masters says, “While Amazon has become a significant sales channel for many brands, the growing multitude of selling and fulfillment fees narrow profit margins, making Amazon more and more costly as a sales channel. Fortunately, many brands have... [...]

If you want to grasp what it takes to be a successful online marketer, consider this: Almost all marketing you’ve ever been attracted by is based on just 3 types of marketing campaigns.Just watch this explanation by Frank Kern: Kern’s Top Three Campaigns.In this video, Kern provides a step-by-step walkthrough of the three most powerful marketing campaigns ever invented. Every day, savvy marketers, from companies large and small, use them to persuade people like you and me to buy what they are offering.This video is something any marketer will find helpful. And there’s no cost... [...]

E-commerce companies run flash sales to make more sales in limited time periods. A flash sale often lasts for less than 24 hours. During the sale, the company offers a short-term discount or promotion on some of its products.HubSpot columnist Caroline Forsey has shared a seven-step process to help marketers create flash sales and boost their e-commerce sales.Forsey says, “Flash sales generate an average 35% lift in transaction rates. Along with increased revenue, flash sales can help your ecommerce business get rid of excess inventory and stabalize your existing inventory. Most importantly,... [...]

HubSpot has published the ‘Beginner’s Guide to Product Photography’ to help marketers rightly promote their products online. This guide features six tips to make outstanding photographs.Braden Becker says, “If a picture is worth a thousand words, a stunning product picture is worth a thousand website visits.I don’t have data to back up that statement (yet). Nevertheless, product photography can become this valuable to your ecommerce website strategy.According to Trellis, 51% of Americans with internet access prefer to shop online, and that segment of buyers is... [...]

Digital Marketing Depot is hosting a webinar on ‘Customer Data Strategies & Identity Resolution: Best Practices’ on Thursday, April 26 at 1.00 pm EST.The DMD team says, “Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization, and fuel more relevant customer relationship marketing strategies.Attend this webinar and learn:Tactics to build 360◦ customer profiles from pieces of data.Identity-proofing... [...]

Content marketing is changing everyday and the marketers and copywriters have to be dynamic to win at it.Copyblogger columnist Stefanie Flexman has shared an article highlighting some ways marketers can continue to win at content marketing.Flaxman says, “There’s no substitute for the creative momentum you get when you publish on a regular schedule.I like using the example of releasing new content once a week. It’s a model for focused content — a presentation your audience truly sees as a gift, something they look forward to getting.That’s the type of content worth publishing.Let’s... [...]

Content Marketing Institute is hosting a webinar on ‘How To Get Started with Artificial Intelligence in Content Marketing’ on Wednesday, April 11 at 2.00 pm EDT. Paul Roetzer, Founder, PR 20/20 and Stephanie Stahl, General Manager, Content Marketing Institute will host the webinar.CMI team says, “Artificial Intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career, is even greater than advertised?Go beyond the splashy headlines to explore a framework that makes AI approachable and actionable for every marketer. AI... [...]