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Friday, November 27, 2020

Archive for the 'Mobile Marketing Tips' Category

Improve Mobile Web Experience with These Tools

Many of your customers use mobile devices to access your content, and these users have special formatting needs. It would be unwise to ignore them when creating your content. Google’s Vice President, Product Management Jerry Dischler has shared two new tools to help you deliver a better mobile experience. Dischler says, “Because mobile is where most people turn when they want to know, go, do or buy, it’s important to deliver the kind of mobile experience that people expect today: one that’s fast, engaging and doesn’t get in the way of what they want to accomplish. And because... [...]

Strengthen your mobile marketing with these tips

Mobile has become a key driving force behind the quicker adoption of the Internet all around the worlds. In this app-based economy you cannot afford to ignore mobile. Entrepreneur contributor Tiffany Delmore has shared three strategies to help marketers achieve success at mobile marketing. Delmore says, “It’s important to understand the options you have and to implement them effectively. Done well, the following strategies will help you and your company make the most of mobile marketing. 1.) Gamifying your approach. Although consumers may no longer be impressed with gimmicky gamification,... [...]

Webinar: ‘How To Prioritize Mobile And Emerging Tech In 2018’ 11.00 am EST

Forrester is hosting a webinar on ‘How To Prioritize Mobile And Emerging Tech In 2018’ on Thursday, April 12 at 11.00 am EST. This webinar helps CMOs and digital business strategy executives prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR). Key takeaways: Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale. Learn from best practices among B2C brands implementing these new technologies. Understand... [...]

Webinar: ‘How To Prioritize Mobile And Emerging Tech In 2018’, April 12

Forrester is hosting a webinar on ‘How To Prioritize Mobile And Emerging Tech In 2018’ on Thursday, April 12 at 11.00 am EST. This webinar helps CMOs and digital business strategy executives prioritize the right mobile technologies and navigate the hype on emerging technologies like artificial intelligence (AI), chatbots, intelligent agents, augmented reality (AR), and virtual reality (VR). Key takeaways: Anticipate how quickly new technologies like AR/VR and conversational interfaces will scale. Learn from best practices among B2C brands implementing these new technologies. Understand... [...]

This infographic features 9 mobile marketing trends for 2018

The Entrepreneur magazine has published an infographic featuring nine mobile trends for 2018. Kimberly de Silva says, “Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important — we know it is — it’s now the case of understanding how consumers behave on mobile devices. By 2018, more than half of all consumers will be using mobile devices first for anything they do online, according to Gartner. Across the globe, mobile devices dominate total minutes spent online. For example, in the U.S., 71 percent of... [...]

Create mobile-first content with these strategies

Mobile is given priority by all the brands since most of the users are connected to Internet using their mobile devices. It is crucial to differentiate between the content for PC and mobile and create suitable content. Entrepreneur columnist Syed Balkhi has shared four tips to effectively create mobile-first content. Balkhi says, “Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat... [...]

Here’re 5 mobile marketing practices you should adopt

With increasing number of mobile devices and so the user base, mobile becomes a lucrative and handy tool for the marketers to reach out new customers. Entrepreneur contributor Toby Nwazor has shared five mobile marketing practices that can help marketers grow improve marketing efforts. Nwazor says, “Here are five mobile marketing practices companies must adopt in the age of “the mobile moment.” 1. Location-based marketing The era of location-based marketing is here. Businesses send customers notifications when they pass a store and promotions when they are near strategic locations... [...]

Improve Your Mobile Marketing with These Mobile SEO Tips

According to research firm BIA/Kelsey U.S. mobile-ad spend will exceed $40 billion in 2017 and by 2020 it will reach $65 billion. Seeing these statistics it becomes more crucial and important for the marketers to optimize the mobile SEO and enhance their mobile marketing. Entrepreneur columnist John Boitnott has shared eight SEO tips for the mobile web. Boitnott says, “Mobile SEO, much like traditional SEO, is about creating and tagging content in a way that makes it stand out online. Use this list of DIY mobile SEO tips to protect your brand from search engine penalties and maintain online... [...]

Constant Optimization Can Lead to Better Mobile Mareting Results

Mobile marketing is seen as a fruitful way to reach out millions of consumers worldwide. It has helped barnds land their message direct to the target audiences. Marketers are in constant action to improve their mobile marketing to achieve better result. Forrester’s Thomas Husson advises marketers to constantly optimization mobile for unlocking mobile’s full potential. He also states that the use of mobile can transform the brand experience. Husson says, “Too few marketers think of mobile as an opportunity to transform the brand experience. To truly differentiate themselves, marketers... [...]

‘Local search: It’s all about mobile’ – Search Engine Land

Jacob Baadsgaard says, “Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on mobile-friendliness in its ranking algorithms. Taken together, that means that Google is putting a high priority on mobile local search — and so should you. The fact of the matter is,... [...]