According to SmartInsights, mobile digital media time in the US is now significantly higher at 51% compared to desktop which is 42%. With such a wide adoption of mobile, it is high time marketers focus on mobile advertising.Content Marketing Institute columnist Marcia Riefer Johnston has shared five strategies to help us improve mobile advertising.Marcia says, “First things first: Ads (native or not) must stop hijacking our small screens. Melanie describes an experience we’ve all had: You’re reading on a smartphone when an ad takes over, and you can’t close it. Sometimes you get the... [...]

Content marketing is a creative job and you have to keep exploring the ways successful content marketers are using for making their content marketing success.Content Marketing Institute columnist Jodi Harris has shared four resources to help marketers design a strong content marketing program.Harris says, “You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never be able to attain the results you want if you haven’t first identified your goals. Some of the most common goals marketers pursue through their content programs include:Brand... [...]

Customer satisfaction is the key to growing your brand and keep your sales going. Today you can keep in touch with the customers in a variety of ways keeping them updated with your products and offers.Marketing Land contributor Jay Baer has shared five strategies to keep your customers happy by connecting with them on social media.Baer says, “Unlike other channels, if a customer doesn’t get a reply on Twitter or Facebook, not only does it disappoint that customer, but others also see that you didn’t respond, which looks like apathy for customer concerns. In fact, according to our findings,... [...]

Content Marketing Institute is hosting a webinar on ‘What is a Content Marketing Platform? An Introduction to an Essential Solution for B2B Marketers’ on Wednesday, February 14 at 2.00 pm EDT. Craig Breslawski, Senior Director of Product Strategy, Percolate and Stephanie Stahl, General Manager, CMI will host the webinar.CMI team says, “For marketers at B2B companies, crafting a solid content strategy for long-term growth is only one element of the challenge of brand building today. For most, implementing the tools and processes that enable your strategy to be executed at scale... [...]

Econsultancy had invited Damien Cummings, CEO at Peoplewave and Principal Consultant to speak at the Digital Outlook 2018 event in Singapore. Cummings spoke on how marketers can transform themselves and their marketing strategies.Jeff Rajeck has shared four strategies Cummings focused on during his speech.Rajeck says, “Mr. Cummings opened with some sobering statistics. According to recent reports, the CMO has the lowest average tenure of the C-suite, 3.5 years, which is around half of that of the average CEO.But why is this? Well, one reason Mr. Cummings offered was that CMOs typically... [...]

We recently shared two articles on improving customer loyalty. One by Entrepreneur columnist Sona Jepsen and another one published by Capegemini.Econsultancy columnist Nikki Gilliland has shared five ways to help marketers improve customer loyalty.Gilliland says, “In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy.But are there really enough ways to make customers buy and buy again?With this in mind, let’s... [...]

Blockchain is a digital ledger in which transactions made in bitcoin or another cryptocurrency are recorded chronologically and publicly. This technology was invented in 2008 to expand the use of Bitcoin. Lifehacker‘s Jacob Kleinman has published a worth-reading note on Blockchain.In an attempt to help marketers understand how they can use Blockchain, Econsultancy columnist Ben Davis has answered six questions on ‘Blockchain and its use in marketing’.Davis says, “Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making... [...]

It’s a fact that slow loading pages turn away impatient visitors and increase bounce rate for those who stay. The result is that you don’t get the benefit from the traffic you get:► Your conversions are lower,► Your bounce rates are higher,► Your advertising costs are higher.This has been proven over and over in real life. According to Kissmetrics.com if your site takes 3 or more seconds to load you are losing 50% or more of your traffic due to visitor impatience.The problem is especially great for your mobile users since their phones usually have slower connections than... [...]

‘China is #1 in everything online’ and ‘Chinese consumers do not have the same buying habits as Western consumers’ are the noteworthy points from an interview excerpt Econsultancy columnist Jeff Rajeck has published. The excerpt comes from an Econsultancy interview with Ashley Dudarenok.Rajeck says, “Over an hour, Ms. Dudarenok spoke about all things China, including five things all marketers should know about China in 2018.1) China is #1 in everything onlineMs. Dudarenok started her talk by educating the audience about where China ranks in the online worldFirst... [...]

Econsultancy columnist Jeff Rajeck has listed three marketing trends for Asia-Pacific in 2018.Rajeck says, “For many years, ecommerce in Asia-Pacific has languished behind the West. While regional consumers heard of the amazing benefits offered by Amazon Prime and the unparalleled customer service of Zappos, the experience with online retailers in Asia-Pacific seemed to be stuck in the last decade.This all changed in 2017, however, with Amazon launching in both Singapore (July) and Australia (December).Now, brands, retailers and legacy marketplaces will have to up their game to keep up... [...]