We recently shared two articles on improving customer loyalty. One by Entrepreneur columnist Sona Jepsen and another one published by Capegemini.

Econsultancy columnist Nikki Gilliland has shared five ways to help marketers improve customer loyalty.

Gilliland says, “In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy.

But are there really enough ways to make customers buy and buy again?

With this in mind, let’s look outside of the obvious (point schemes) and at a few different tactics for inspiring customer loyalty, alongside the ecommerce brands that effectively utilise them.

Let them try before they buy

With brands like Amazon and ASOS setting the bar, free and fast shipping is now becoming the norm, and an expectation for customers.

But, if it is an expectation, can it truly inspire loyalty? Perhaps to a certain extent, however, ecommerce brands are now recognising the emerging benefits of another key differentiator – the ‘try before you buy’ model”.

Five ways ecommerce brands can build customer loyalty

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