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Saturday, October 24, 2020

Archive for the 'Internet Marketing Trends' Category

7 Marketing Trends to Help you Dominate Social Media in 2020 [Video]

Social media channels can help you to improve your online reach and get more customers. A well-planned social media strategy can be a key element in creating more sales. Neil Patel has published a new video ‘7 Marketing Trends to Help you Dominate Social Media in 2020’ sharing some useful trends to watch for. Patel says, “Out of all the marketing spaces out there, social media is the one that changes the most every year, and it changes so drastically. And look, if you’re going to follow advice from one or two years ago, it’s not really going to work in... [...]

Intent Marketing, Then and Now [Article]

Business 2 Community contributor Brett House has published an article ‘Intent Marketing, Then and Now’ highlighting how Internet marketing has changed over time. Brett says, “Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking to the right audiences rather... [...]

The Growing Connection between Social Media and SEO

Even though we’re halfway through 2019, many businesses are still looking for the right strategy to get ahead of the competition and reach more customers. Over the past few months (even years), digital marketing has shown no signs of stopping or slowing down. In addition to businesses that are run completely online, offline businesses are seeing the value of adding a presence online, both to drive traffic to their brick and mortar store and to make online sales to supplement their offline income. Here are the top three digital marketing trends in 2019 so far. Whether your business is entirely... [...]

9 Trends That Will Shape Marketing in 2019 [On Demand Webinar]

The IBM team has made available the ‘9 Trends That Will Shape Marketing in 2019’ webinar on demand. The following are the webinar speakers: Loren McDonald, Program Director, Marketing Research, IBM Watson Marketing Jae Lee, Global Product Marketing, IBM Watson Marketing Jonathan Chang, Product Marketing Manager, IBM Watson Marketing Alexandra Sardarian, Worldwide Product Marketing, IBM Watson Marketing. The IBM team says, “Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve... [...]

2019’s Important Marketing Trends

The new year is here and most of us have already prepared our strategies to win more in the coming time. Learning about what may happen around can always help us plan out our marketing campaigns. Entrepreneur contributor Chidike Samuelson has shared three important marketing trends we may expect in the coming days. One of the important things Samuelson highlights is return of offline marketing. On this, Samuelson says: Why did digital marketing become as big as it did, as fast as it did? There are a number of reasons — the wide reach of the internet, for one, and the ability... [...]

What will happen to ‘voice’ in 2019?

“Hey Siri,” “Alexa!” and “Okay, Google” which were once some kind of amazement, have become a part of several people’s lives today.  The voice technology has changed the way we access information today. A HubSpot report has analyzed the present use of voice search and has tried to put together some statistics to tell us what is going to happen with it in 2019. On the State of Voice Shopping, Amanda Zantal-Wiener says, “Given that shopping was one of the highest-indicated use cases for voice assistants, we want to drill down into that behavior and... [...]

Forbes’ list of marketing trends For CMOs & entrepreneurs in 2019

The Forbes contributor Billee Howard has shared a list of five marketing trends for the CMOs and entrepreneurs for the year 2019. Howard says, “As plans get underway for 2019, what follows are the top 5 things senior marketers and entrepreneurs should be aware of as we inch closer to the new year:  We have entered the “Emotion Economy.” Brands must view emotion as a critical currency of business. Historically, consumer insights have been developed by collecting and analyzing data to predict what the customer’s next move might be. Today, however, this is just one piece of the equation... [...]

HubSpot’s Guide to Marketing Trends in 2018

HubSpot’s Allie Decker has published the Guide to Marketing Trends in 2018 highlighting  the most important marketing trends of 2018. The guide focuses on general marketing trends, content marketing trends, search marketing trends and technology in marketing trends. Decker says, “Marketing refers to a wide range of activities that promote and advocate for a brand, so the term “marketing trends” is pretty vague. That’s why we’ve organized this section by the type of marketing, as you’ll see below. Lots of things change in the marketing world, but we’ve chosen one or two... [...]

Forbes shares 5 marketing trends for 2019

Forbes contributor John Hall has shared five marketing trends to watch in 2019. Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when... [...]

Entrepreneur mag shares 2018’s trending marketing tactics

Entrepreneur contributor David Petersson has shared 3 trending marketing tactics in 2018. They are voice search, artificial intelligence (AI) and live video. Petersson says, “In January, Facebook’s algorithm update slammed brands that relied too much on the social media platform. And with the emergence of the GDPR, things are even harder for smaller publishers. Businesses must be smarter on how they market, build real relationships with their audience, and be transparent to be trustworthy. On top of that, Machine Learning and other technological advancements are influencing the marketing... [...]